# Content is King

**URL:** <https://discourse.softpress.com/t/content-is-king/18121>\
**Category:** Freeway\
**Created:** [July 29, 2013, 1:09pm UTC](https://discourse.softpress.com/t/content-is-king/18121 "2013-07-29T13:09:57Z")\
**Posts on this page:** 5\
**Page:** 1

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**Author:** ![waltd](https://discourse.softpress.com/user_avatar/discourse.softpress.com/waltd/32/2720_2.png) [@waltd](https://discourse.softpress.com/u/waltd)\
**Post date:** [July 29, 2013, 1:09pm UTC](https://discourse.softpress.com/t/content-is-king/18121/1 "2013-07-29T13:09:57Z")

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> **[How Lorem Ipsum makes your web project fail - Valuable Content](https://valuablecontent.co.uk/how-lorem-ipsum-makes-your-web-project-fail/)**
>
> If you want your website project to fail, design the pages using lorem ipsum instead of real content. We're on a crusade to champion brilliant content and rid the web world of lorem ipsum. Are you with us?

A really true thing!

Walter

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**Author:** ![Noel\_Sergeant](https://discourse.softpress.com/letter_avatar_proxy/v4/letter/n/e495f1/32.png) [@Noel\_Sergeant](https://discourse.softpress.com/u/Noel_Sergeant)\
**Post date:** [July 29, 2013, 1:40pm UTC](https://discourse.softpress.com/t/content-is-king/18121/2 "2013-07-29T13:40:14Z")

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Sorry - but don’t agree at all. Not sure if this is meant to be ironic or not!

In the first instance a client just want to see what a website/ad/brochure looks like and at this stage the content is not important. I design a lot of ads where the text comes from the client after I have come up with a headline and visual - they just want to see what the ad will look like. Bad design kills content - not loom ipsum!

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**Author:** ![waltd](https://discourse.softpress.com/user_avatar/discourse.softpress.com/waltd/32/2720_2.png) [@waltd](https://discourse.softpress.com/u/waltd)\
**Post date:** [July 29, 2013, 2:04pm UTC](https://discourse.softpress.com/t/content-is-king/18121/3 "2013-07-29T14:04:11Z")

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Not ironic at all, we can agree to disagree. But I remind you of Saint Steve’s dictum: Design isn’t how it looks on the outside – design is how it works.

The words are the thing that work in a Web page; for some of your visitors, that’s all they will ever see (well, hear read aloud to them). If you start there, you have a serious leg up in your design.

I worked for years as an advertising art director, and I probably wrote more headlines than I drew designs, mostly because brainstorming with my copywriter was an exercise in finding the right headline first, and then building an ad off of that kernel of an idea.

Walter

On Jul 29, 2013, at 9:40 AM, Noel Sergeant wrote:

> Sorry - but don’t agree at all. Not sure if this is meant to be ironic or not!
> 
> In the first instance a client just want to see what a website/ad/brochure looks like and at this stage the content is not important. I design a lot of ads where the text comes from the client after I have come up with a headline and visual - they just want to see what the ad will look like. Bad design kills content - not loom ipsum!
> 
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**Author:** ![MarkSmith1](https://discourse.softpress.com/letter_avatar_proxy/v4/letter/m/85f322/32.png) [@MarkSmith1](https://discourse.softpress.com/u/MarkSmith1)\
**Post date:** [July 29, 2013, 4:32pm UTC](https://discourse.softpress.com/t/content-is-king/18121/4 "2013-07-29T16:32:40Z")

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> On 29 Jul 2013, 1:40 pm, Noel Sergeant wrote:
> 
> Sorry - but don’t agree at all. Not sure if this is meant to be ironic or not!
> 
> In the first instance a client just want to see what a website/ad/brochure looks like and at this stage the content is not important. I design a lot of ads where the text comes from the client after I have come up with a headline and visual - they just want to see what the ad will look like. Bad design kills content - not loom ipsum!

On the other hand, I have worked on many many projects were, when the content does arrive, it is a lot less or a lot more than I anticipated when I put in the lorem ipsum, especially for brochure design when you are laying out the page.

I find it very difficult to design a page without having a reasonable idea of how much is going to go on it so I think this is very valid.

I try not to put in too many design hours until I have this.

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**Author:** ![Ernie\_Simpson](https://discourse.softpress.com/letter_avatar_proxy/v4/letter/e/a587f6/32.png) [@Ernie\_Simpson](https://discourse.softpress.com/u/Ernie_Simpson)\
**Post date:** [July 29, 2013, 6:27pm UTC](https://discourse.softpress.com/t/content-is-king/18121/5 "2013-07-29T18:27:09Z")

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Content is King… Presentation is Queen, Scripting are Bishops, Knights are  
Monetizing strategies, and Rooks are Socializing connections. Pawns are  
still just pawns.

Check and Mate! 😃

–  
Ernie Simpson

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