You might do better to search the FreewayTalk forum website on this topic -
it keeps coming up and the answers stay much the same.
Straight and simple - meta tags and descriptions are nearly useless, search
engines do better when your site has meaningful (semantic) text content to
tell them what you’re all about. That means meaningful alt tags for images,
less graphic text and more actual text, enough text to create a coherent
outline of the message you wish to convey. There are several tools for even
the casual web designer to use to “see” their pages like a search engine
On Thu, Jun 27, 2013 at 4:49 PM, Mike Thornley email@hiddenwrote:
What is the perceived wisdom on the use of meta tags and descriptions.
My own site has around 48 portfolio pages linked from the different areas
of work the represent, call this the parent page. (4 parent pages with 12
Would you add the same meta tag and description to the portfolio page as
the parent page or is this overkill?
I’m no expert, for sure, but I just finished redoing a site that had 8 pages into a FW site with 36. I went through nearly every page and DID add meta descriptions, using guidelines from Dan Jasker’s video from a while back. The site went live just a week ago and I’m getting daily Google alerts on the changes. Of course, it doesn’t hurt that in the Google ecosystem (by which it basically owns everything) I’ve also added Google+ to the mix.
But to reinforce the comments of others, I think the key is still good content and content high up with clear descriptions of what the page is about.