On 22 Jul 2016, 8:24 am, JDW wrote:
The demise of SoftPress is not that simple at all …
It is: Decades of standstill and a self beloved audience! We do have people here in this Forum still working on FW3.5. Why? Because they still use Freehand as their “design” application and can’t afford to upgrade their iOS. Do you sell the same technology today that you did 10 years ago?
So BREXIT. A day AFTER the election, the most googled thing in UK was: “What does BREXIT mean and what happens now”.
It’s simply not possible to talk progressive enhanced with people like those. Sweet memories? Sure - no problem with it.
It has become clear that our prospects, both in terms of current revenue and new product development, are insufficient to sustain the company as a viable entity going forward.
For what I know (and I’m still not sure having the allowance to tell):
Softpress planned developing something entirely new. This new product wouldn’t be anything like Freeway was. In other words:
Not to use for the uppermost parts of you.
So it’s damn fair not to collect money of an unaware audience to develop something unusable, isn’t it?
Web didn’t change for a long time. But somewhere in 2000, with introducing CSS3 things rapidly changed. late 2011 introducing breakpoints within the @media query - 2012 Flexbox. Revolution or Evolution?
I call it a “Growing Web”. And I was for years the pain in your butts. Not for my own satiation - just because I knew what happens.
Keep this in mind when you enter other audiences and new products.
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