On 22 Jul 2008, 6:33 am, Roger Burton wrote:
Ensure there is valid html text on the page.
Enter relevant and descriptive ‘title’ and ‘file’ information for each page.
Then click on an image and in the title panel of inspector add the same relevant text, then in ‘input settings’ panel add descriptive text to the ‘alt’ panel. Also ensure that all default/FW generated ‘item’ names are changed to more search engine friendly ones.
I think that’s all off the top of my head but reckon that’s about 3 places to change for each page and 3 for each image/graphic item, so a page with a dozen images on could need 40 pieces of information adding … can this really be necessary or have I got things totally wrong ?
No, you haven’t got things wrong. If you get into the habit of doing this as you create the pages and the items, it’s not much of an effort.
Think of it this way: there are thousands of sites vying for attention. If you want people to notice your site, you’ll need to work at it. The fault is not with Freeway: you’ll need to do the same work in any other web developing program. No software yet invented will add meaningful descriptions to an image.
Having sorted out titles and Alt text, get down to the most important part: HTML content. This cannot be stressed enough. Others have said it already, but I’ll say it again: relevant HTML text is critical.
The only relevant HTML text on your home page is the address of the house. That’s not enough. You want to sell the house, so the site should be saying this, clearly and fully. It’s good that the phrase "house for sale " is in the title of the home page, but it should also be in the HTML text.
In any case, there should be much more HTML text: search engines will give a lower rank to a page with just one phrase than to one that seems to contain several paragraphs of information. If you try to imagine all the information a potential buyer would need, and then pack it into clearly-organised paragraphs (with some headers and sub-headers), you’ll not only increase the chances of your site getting ranked by the search engines, you’ll also make it more useful to potential buyers when they find it.
For the moment, your site gives much more information about the surrounding region than about the house itself. People will want to know:
- When it was built
- When it was renovated
- Its size
- The sizes of the rooms
- What sort of heating
- The size of the garden
and so on and so on…
Spread this information around the site: a full description of the house on the home page, under a heading which includes the phrase “House for sale”, and details such as sizes of the rooms or the garden on the relevant pages. You will make both the search engines and the potential buyers happy.
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