Google not showing homepage

Not a FW question, but a web / SEO question:

The key word or phase that I want people to be able to find my site is “ethical design”. My site is on page 2 of Google, so not too bad, but it’s not the homepage that is shown, rather my ‘ethics’ page.

Is there a way to get Google to link to the homepage?

http://www.advocatedesign.co.uk


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This gets a little tricky. Your ethics page has a higher score because it includes the word ethics (and Google does “stemming” to determine that the two words are lexically related) in both the filename and the H1 tag. If you were to include the word ethical or ethics in your home page’s H1, you might rank higher for that word, since you do have it there lower down the body copy as well. You may want to look at the source-code order of the home page, and take advantage of Freeway’s layout model to move the body copy near the top of the source code (which will get your H3 ethics closer to the H1). You should be able to have the images come later or last in source order without altering the way the page looks.

As far as I know, any solution that attempts to swerve Google toward one page over another on any basis besides content is doomed to fail sooner or later. It becomes a sort of running battle, with Google always tweaking their algorithms to deflect any attempt to change their results, which they want to be “algorithmically pure”. Instead of fighting this result, you might want to make the link to your home page stronger on the ethics page, so people get there on their own. You could also introduce some of the graphics that you feature on your home page to the ethics page, so it can do some of the same work. It’s a nice idea to show, not just say, why you’ve chosen this path.

Walter

On Jul 11, 2013, at 5:47 AM, Mark wrote:

Not a FW question, but a web / SEO question:

The key word or phase that I want people to be able to find my site is “ethical design”. My site is on page 2 of Google, so not too bad, but it’s not the homepage that is shown, rather my ‘ethics’ page.

Is there a way to get Google to link to the homepage?

http://www.advocatedesign.co.uk


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Hi Walter

Thanks for that. I’ll move the body copy up the source code and see if it makes a difference.

It seems that Google links to the homepage of similar sites to mine in the results list. Surely not all of them can cram in their keywords onto the homepage? Isn’t this a receipt to stuff the homepage full of content (and keywords), because it’s preferable that someone lands on your homepage - and that other pages therefore say very little?

Thanks

Mark


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Your site (the home page only) appears as the first link on the third page of Google, and not at all on DuckDuckGo (which is my primary search engine). You are the second hit on the first page of DDG, and first on Google for Advocate Design (so the search engines do know you by name). In Google, it doesn’t appear to make any difference if I am signed in or not. Same ranking either way.

I’m not able to duplicate the result you’re seeing there – with your “ethics” page appearing as the only link in response to the “ethical design” query.

The initial hits in both engines all seem to share the use of the word “ethical” in their domain name, along with principal placement of that word in their home page.

Walter

On Jul 11, 2013, at 12:01 PM, Mark wrote:

Hi Walter

Thanks for that. I’ll move the body copy up the source code and see if it makes a difference.

It seems that Google links to the homepage of similar sites to mine in the results list. Surely not all of them can cram in their keywords onto the homepage? Isn’t this a receipt to stuff the homepage full of content (and keywords), because it’s preferable that someone lands on your homepage - and that other pages therefore say very little?

Thanks

Mark


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Hi Walter

I’m going to bite the bullet and add ‘ethical’ to my H1 heading. It will make the heading longer (which I don’t really want to do) but I’m confident it will lift my site up the rankings.

Thanks as ever

Mark


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You may be able to cheat by pulling the ethical bit out of the header using CSS. Have a look at this example, and be sure to view source and read the contents of the h1.

http://scripty.walterdavisstudio.com/kitten.html

Walter

On Jul 12, 2013, at 6:41 AM, Mark wrote:

Hi Walter

I’m going to bite the bullet and add ‘ethical’ to my H1 heading. It will make the heading longer (which I don’t really want to do) but I’m confident it will lift my site up the rankings.

Thanks as ever

Mark


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Diversion: The small tag is one of those tags that I wish FWP would
support.

I complain so often about their CSS strategies, people may not realize that
I also have issues with their HTML strategies. :frowning:


Ernie Simpson

On Fri, Jul 12, 2013 at 9:31 AM, Walter Lee Davis email@hiddenwrote:

You may be able to cheat by pulling the ethical bit out of the header
using CSS. Have a look at this example, and be sure to view source and read
the contents of the h1.

Kitten Design

Walter

On Jul 12, 2013, at 6:41 AM, Mark wrote:

Hi Walter

I’m going to bite the bullet and add ‘ethical’ to my H1 heading. It will
make the heading longer (which I don’t really want to do) but I’m confident
it will lift my site up the rankings.

Thanks as ever

Mark


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You can make one for yourself, just create a new style, put small in the tag and nothing in the name field. font-size 80% is a good starting place, you can layer other attributes over it. Just be sure you don’t add any paragraph attributes through Freeway’s own style editing interface – only ever through Extended – otherwise it will become a paragraph style, and you won’t be able to apply it to a run of text, like a span.

Walter

On Jul 12, 2013, at 10:08 AM, Ernie Simpson wrote:

Diversion: The small tag is one of those tags that I wish FWP would
support.

I complain so often about their CSS strategies, people may not realize that
I also have issues with their HTML strategies. :frowning:


Ernie Simpson

On Fri, Jul 12, 2013 at 9:31 AM, Walter Lee Davis email@hiddenwrote:

You may be able to cheat by pulling the ethical bit out of the header
using CSS. Have a look at this example, and be sure to view source and read
the contents of the h1.

Kitten Design

Walter

On Jul 12, 2013, at 6:41 AM, Mark wrote:

Hi Walter

I’m going to bite the bullet and add ‘ethical’ to my H1 heading. It will
make the heading longer (which I don’t really want to do) but I’m confident
it will lift my site up the rankings.

Thanks as ever

Mark


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Well, look at me - learning new stuff! I guess I’d better stop assuming
what is or isn’t being fixed in the upgrades. In the past, FWP would tell
me such a style could not be applied to text.


Ernie Simpson

On Fri, Jul 12, 2013 at 10:19 AM, Walter Lee Davis email@hiddenwrote:

You can make one for yourself, just create a new style, put small in the
tag and nothing in the name field. font-size 80% is a good starting place,
you can layer other attributes over it. Just be sure you don’t add any
paragraph attributes through Freeway’s own style editing interface – only
ever through Extended – otherwise it will become a paragraph style, and
you won’t be able to apply it to a run of text, like a span.

Walter

On Jul 12, 2013, at 10:08 AM, Ernie Simpson wrote:

Diversion: The small tag is one of those tags that I wish FWP would
support.

I complain so often about their CSS strategies, people may not realize
that
I also have issues with their HTML strategies. :frowning:


Ernie Simpson

On Fri, Jul 12, 2013 at 9:31 AM, Walter Lee Davis <email@hidden
wrote:

You may be able to cheat by pulling the ethical bit out of the header
using CSS. Have a look at this example, and be sure to view source and
read

the contents of the h1.

Kitten Design

Walter

On Jul 12, 2013, at 6:41 AM, Mark wrote:

Hi Walter

I’m going to bite the bullet and add ‘ethical’ to my H1 heading. It
will

make the heading longer (which I don’t really want to do) but I’m
confident

it will lift my site up the rankings.

Thanks as ever

Mark


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If you create a style tagged div, then sure, I doubt you could add it to a run of text. Like browsers, tags that Freeway doesn’t know or understand it ignores entirely.

Walter

On Jul 12, 2013, at 10:37 AM, Ernie Simpson wrote:

Well, look at me - learning new stuff! I guess I’d better stop assuming
what is or isn’t being fixed in the upgrades. In the past, FWP would tell
me such a style could not be applied to text.


Ernie Simpson

On Fri, Jul 12, 2013 at 10:19 AM, Walter Lee Davis email@hiddenwrote:

You can make one for yourself, just create a new style, put small in the
tag and nothing in the name field. font-size 80% is a good starting place,
you can layer other attributes over it. Just be sure you don’t add any
paragraph attributes through Freeway’s own style editing interface – only
ever through Extended – otherwise it will become a paragraph style, and
you won’t be able to apply it to a run of text, like a span.

Walter

On Jul 12, 2013, at 10:08 AM, Ernie Simpson wrote:

Diversion: The small tag is one of those tags that I wish FWP would
support.

I complain so often about their CSS strategies, people may not realize
that
I also have issues with their HTML strategies. :frowning:


Ernie Simpson

On Fri, Jul 12, 2013 at 9:31 AM, Walter Lee Davis <email@hidden
wrote:

You may be able to cheat by pulling the ethical bit out of the header
using CSS. Have a look at this example, and be sure to view source and
read

the contents of the h1.

Kitten Design

Walter

On Jul 12, 2013, at 6:41 AM, Mark wrote:

Hi Walter

I’m going to bite the bullet and add ‘ethical’ to my H1 heading. It
will

make the heading longer (which I don’t really want to do) but I’m
confident

it will lift my site up the rankings.

Thanks as ever

Mark


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