HTML or graphic

Freeway
1

I am tired of my logo (26 yrs) and I trying to change a bit, the result doesn’t work in windoze (IE7 or Firefox) but it does in Mac (Safari and Firefox)

Please see: http://olympiawindows.com/fw5/

The words under the Olympia logo are the problem

I know that I can change the HTML to Graphic but for what I have read Is better to have HTML specially in my case where the words involve “windows” and “doors” is what my business is all about.

I have 2 questions.

1-is it really better to use HTML fonts, and if yes is there a way around like writing the words in the background on a camouflaged color?

2-If the answer to the 1st part is yes and no to the second part, is there a way to fool windows?

Thanks for any help

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2

you can still use a graphic and just put ALT text on the graphic. search bots seek out the alt tags as well…

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3

HTML is better for body text, but since in this case the text is part of your logo it’s best to make it graphic. This is the only way you can be sure it will look the same in all browsers on all computers. Don’t forget the ALT text for the logo. At present the ALT text for your images is the default provided by Freeway: for each image you should change this to something short but descriptive.

Another thing I noticed: the title of your home page is “home”. Not only does this not look good: search engines read these titles. You should change the title of you page to something like “Olympia Windows and Doors”. It’s good to put this information in the other page titles too: give them names like “Olympia Windows and Doors, Showroom”.

Michael

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4

You don’t describe the problem, so I am assuming it it that on my Mac, I
see “Windows & Doors” in a script font (source shows it as Zapfino), and
in Winduhs I see it in something looking more like Times Roman or some
other block serif font.

If you want to contol the look of the logo, then graphics is the only
way to go: you can’t expect such decorative fonts to exist on all
machines, which is why Winduhs doesn’t know what to do with it.

I would put my logo in graphics, and, if your thrust is to get the words
“windows & doors” into the mix in HTML for the benefit of search
engines, add something like “in windows & doors” in a common HTML text
font under “Celebrating 26 years of excellence.” There’s more than
enough room.

As long as I’m here, that “Celebrating 26 years of excellence” itself
looks kinda funky, too.

Matt

on 05/29/08 8:24 PM kitesurfer3 said:

I am tired of my logo (26 yrs) and I trying to change a bit, the result doesn’t work in windoze (IE7 or Firefox) but it does in Mac (Safari and Firefox)

Please see: http://olympiawindows.com/fw5/

The words under the Olympia logo are the problem

I know that I can change the HTML to Graphic but for what I have read Is better to have HTML specially in my case where the words involve “windows” and “doors” is what my business is all about.

I have 2 questions.

1-is it really better to use HTML fonts, and if yes is there a way around like writing the words in the background on a camouflaged color?

2-If the answer to the 1st part is yes and no to the second part, is there a way to fool windows?

Thanks for any help

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5

Thanks Micheal,

Graphic it is.

I like your idea:

You should change the title of you page to something like “Olympia Windows and Doors”. It’s good to put this information in the other page titles too: give them names like “Olympia Windows and Doors, Showroom”.

But how do I get around the long titles so my Site Map does not show them? I want to show:

Showroom
About Us
Etc,…

Thanks again!

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6

You should change your logo in Adobe Illustrator (or Adobe Photoshop), and import it as a pass-through graphic.
You could assign the graphic to a HTML-box as well by CSS.
But please don’t ‘build’ it in Freeway.

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7

Answered my own question about titles.

Found a nice Action, Retitle Page

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8

I will do that, I was just testing the water with FW.

Thanks for your help

On 30 May 2008, 1:12 pm, Richard van Heukelum wrote:

You should change your logo in Adobe Illustrator (or Adobe Photoshop), and import it as a pass-through graphic.
You could assign the graphic to a HTML-box as well by CSS.
But please don’t ‘build’ it in Freeway.

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9

Camouflaging text into the background is a major search engine offense and is, at worst, cause for blacklisting by Google etc. It’s never a good idea.

Now, about the graphic versus html thing. Something that hasn’t been mentioned is an image replacement technique. This gives you the freedom of graphics with the ability to assign semantically important h tags to the image, something that alt tags do not offer. Walter has an action to do this, <http://www.freewaypro.com/actions/downloads/> but it’s also very easy to do manually with CSS if anyone is interested.

Todd

On May 29, 2008, at 7:24 PM, kitesurfer3 wrote:

1-is it really better to use HTML fonts, and if yes is there a way around like writing the words in the background on a camouflaged color?