Mock-ups

I thought that initially providing 2, maybe 3, different mockups for
one or two pages of a small- to medium-sized site was sufficient to
convey the overall feel but I recently met a web designer who was
running head-long into a breakdown.

He’s currently bidding on a visually complex job and the potential
client wants him to create 3 different mock-ups. OK fine, but she
wants each of the two dozen or so pages to have it’s own mock-up in
each of the 3 designs so we’re talking about 36 mock-ups. Seems a
weeeee bit excessive. Am I wrong? Is that considered reasonable? [Not
that I really have to ask…I hope.]

Todd


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This is the sort of thing that change orders are made of. Your 6 - 9
mockups would be considered reasonable. Making this many, only to
throw most of them away when the client “chooses” should trigger an
additional charge, equivalent to the time taken to make them. It’s
entirely ridiculous.

Walter

On Jul 28, 2009, at 11:56 AM, Todd wrote:

OK fine, but she wants each of the two dozen or so pages to have
it’s own mock-up in each of the 3 designs so we’re talking about 36
mock-ups. Seems a weeeee bit excessive. Am I wrong? Is that
considered reasonable? [Not that I really have to ask…I hope.]


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I’m glad I’ve retired: sort of!

Anything over 3 pages x 3 sample designs I would definitely charge for

  • or pull out if I think the client was a time waster. Be wary this
    potential client is not hoping she’ll see something she likes ‘ready
    made’ and then not necessarily, even, go ahead with that designer,
    (especially if she’s already goat a friend in tow!).

A good client should not need to see so much to recognise a web
designer’s natural talent and production ability. I suggest that the
web designer makes it clear that he/she wants agreement on just the
basic designs first and after that the taximeter starts ticking - or
agree a one off development fee (even if it’s a small one). He/she
will appear more professional and less desperate for work.

Colin

On 28 Jul 2009, at 16:56, Todd wrote:

I thought that initially providing 2, maybe 3, different mockups for
one or two pages of a small- to medium-sized site was sufficient to
convey the overall feel but I recently met a web designer who was
running head-long into a breakdown.

He’s currently bidding on a visually complex job and the potential
client wants him to create 3 different mock-ups. OK fine, but she
wants each of the two dozen or so pages to have it’s own mock-up in
each of the 3 designs so we’re talking about 36 mock-ups. Seems a
weeeee bit excessive. Am I wrong? Is that considered reasonable?
[Not that I really have to ask…I hope.]

Todd


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Yes it is.

And my math was off too, I said 36 mock-ups but it should be at least
72. Just thinking about it makes my head swim.

Todd

On Jul 28, 2009, at 11:10 AM, Walter Lee Davis wrote:

It’s entirely ridiculous.


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OOOOPs!

On 28 Jul 2009, at 17:19, I wrote:

… and then not necessarily, even, go ahead with that designer,
(especially if she’s already goat a friend in tow!).

Or maybe a friendly goat to chew up discarded visuals, perhaps?

Sorry for my failing fingers. Colin.


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On 28 Jul 2009, at 16:56, Todd wrote:

He’s currently bidding on a visually complex job and the potential
client wants him to create 3 different mock-ups. OK fine, but she
wants each of the two dozen or so pages to have it’s own mock-up in
each of the 3 designs so we’re talking about 36 mock-ups. Seems a
weeeee bit excessive. Am I wrong? Is that considered reasonable?
[Not that I really have to ask…I hope.]

I’d do a mockup of the front page, and one other representative page,
for each of the three.

best wishes,

Paul Bradforth

http://www.paulbradforth.com


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Good grief. That’s excessive. I’ve had times when I gave the client one mock-up, expecting to do more, and they approved it instead.

If the client needs each page mocked-up, I think that the designer is going to have trouble with this client throughout the process, not just initially.


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I normally do 1 mock-up of 3 pages. Then wait for the clients comments
to alter/change/tweek the design. If the client has any definite
requirements then those would be discussed before any mock-ups are done.

I’ve learn’t not to give the client too much to look at otherwise the
project can end up being a nightmare (like the one I’m currently
working on). We live and learn!

Nathan Garner
Partner

Austin Wells Design Consultants
1 Elmgate Drive, Littledown, Bournemouth BH7 7EF
+44 (0)1202 301271
email@hidden
http://www.awdc-creative.com

Member of NAPP

On 29 Jul 2009, at 03:04, Joe Muscara wrote:

Good grief. That’s excessive. I’ve had times when I gave the client
one mock-up, expecting to do more, and they approved it instead.

If the client needs each page mocked-up, I think that the designer
is going to have trouble with this client throughout the process,
not just initially.


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I would say the way round this would be to include the client in the
whole design process and start by creating more simpler wire frames
layouts, and to discuss likes and dislikes, what the site is trying to
achieve visually and technically. At least this way, you could
schedule some ‘timed meetings’ at a ‘fixed cost’ to the client so you
know your profit, rather than spend long hours producing multiple
layouts of which all but one will be thrown (or even all, as without
client inclusion in the design process the client might not like any
of the ideas produced and refuse to pay anything!)

David

On 28 Jul 2009, at 16:56, Todd wrote:

I thought that initially providing 2, maybe 3, different mockups for
one or two pages of a small- to medium-sized site was sufficient to
convey the overall feel but I recently met a web designer who was
running head-long into a breakdown.

He’s currently bidding on a visually complex job and the potential
client wants him to create 3 different mock-ups. OK fine, but she
wants each of the two dozen or so pages to have it’s own mock-up in
each of the 3 designs so we’re talking about 36 mock-ups. Seems a
weeeee bit excessive. Am I wrong? Is that considered reasonable?
[Not that I really have to ask…I hope.]


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