Peer review - web address!

… and here is the address

www.advocate.uk.com

Thanks


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options

On Mar 25, 2008, at 4:02 AM, Mark wrote:

and here is the address

A lot of buzz words, but I have no idea from the top page what you do.

Jim


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options

I like the look of the home page, but I think you need actions for visitors to do. All you have are the navigation links along the top. Does that make sense?


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options

A lot of buzz words, but I have no idea from the top page what you do.

Interesting. You don’t think the heading with the word ‘design’ and the first sentence saying ‘communications service, from branding to graphic design, print to web, brief to completion’ is clear enough?


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options

On Mar 26, 2008, at 3:10 AM, Mark wrote:

Interesting. You don’t think the heading with the word ‘design’ and
the first sentence saying ‘communications service, from branding to
graphic design, print to web, brief to completion’ is clear enough?

Only if you already know what that means. How does that grab
potential clients who have not figured out that they would benefit
from your services? Are you a public relations firm, an advertising
agency, a business consultant, a website-design service, a combination
of these, or something else?

Jim


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options

It is tricky. To communicate succinctly and quickly we have to use words like graphic design, branding and communications - words which can be ambigious. But as a branding and graphic design agency it is hard not to use these words!

I agree that the ‘benefits’ to the customer are important, that is why the text goes onto say “Helping our clients refresh their brand, communicate their message and increase their market.”

ie in one sentance we are mentioning ‘branding’, ‘communications’ and ‘marketing’ - the daily stuff of a branding and graphic design agency.

Do you think it would help to quickly communicate ‘graphic design’ to show some examples of work on the home page?


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options

On Mar 26, 2008, at 7:26 AM, Mark wrote:

Do you think it would help to quickly communicate ‘graphic design’
to show some examples of work on the home page

Probably a good idea.

Jim


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options

Just adding my two cents worth but the home page doesn’t seem like a
home page as it has no ‘pop’. Whatever the business it has no colour
and no images. Surely if you are in ‘design’ you want to say bolder
‘what’ design you are in. If it is design wouldn’t you have an
wonderful example of your feats exhibited on the front page by way of
your own design of ‘Advocate’… logo and such. Perhaps a more
zingier menu bar, as your title is at the bottom.

Example: Years ago when new to town I was listed on a studio tour as
Carolyn Barnett - Design. Some people just came to my studio just to
see what the heck it was I was designing then left. I’m sure some
didn’t bother to come as there was no info about what I designed and
went to where the knew what to expect.

Carolyn

On Mar 26, 2008, at 6:10 AM, Mark wrote:

A lot of buzz words, but I have no idea from the top page what you
do.

Interesting. You don’t think the heading with the word ‘design’ and
the first sentence saying ‘communications service, from branding to
graphic design, print to web, brief to completion’ is clear enough?


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options

Your logo needs to be redone It’s all pixellated. Probably from resizing within Freeway.


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options

On 26 Mar 2008, at 18:31, CarolynBarnett wrote:

Just adding my two cents worth but the home page doesn’t seem like a
home page as it has no ‘pop’. Whatever the business it has no colour
and no images. Surely if you are in ‘design’ you want to say bolder
‘what’ design you are in. If it is design wouldn’t you have an
wonderful example of your feats exhibited on the front page by way of
your own design of ‘Advocate’… logo and such. Perhaps a more
zingier menu bar, as your title is at the bottom.

Example: Years ago when new to town I was listed on a studio tour as
Carolyn Barnett - Design. Some people just came to my studio just to
see what the heck it was I was designing then left. I’m sure some
didn’t bother to come as there was no info about what I designed and
went to where the knew what to expect.

Carolyn

On Mar 26, 2008, at 6:10 AM, Mark wrote:

A lot of buzz words, but I have no idea from the top page what you
do.

Interesting. You don’t think the heading with the word ‘design’ and
the first sentence saying ‘communications service, from branding to
graphic design, print to web, brief to completion’ is clear enough?


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options

Sorry about previous post - I hit the Send button by mistake…!

Mark, I rather like the simplicity of the site but it does seem a
shame to lose the logo after the home page. It would seem that your
Advocate brand doesn’t really get reinforced by just having the red
word at the top. Maybe a smaller version of the logo there? I
appreciate you are trying to keep everything consistent on that line
but it seems to me you could afford to beef the type up to
accommodate the logo with its gradient. It would stand out more then.

Very worthy clients you’ve got - maybe your logo should really be
green! (just in case it shouldn’t be clear i’m not being sarcastic…)

Pete

On 26 Mar 2008, at 18:31, CarolynBarnett wrote:

Just adding my two cents worth but the home page doesn’t seem like a
home page as it has no ‘pop’. Whatever the business it has no colour
and no images. Surely if you are in ‘design’ you want to say bolder
‘what’ design you are in. If it is design wouldn’t you have an
wonderful example of your feats exhibited on the front page by way of
your own design of ‘Advocate’… logo and such. Perhaps a more
zingier menu bar, as your title is at the bottom.

Example: Years ago when new to town I was listed on a studio tour as
Carolyn Barnett - Design. Some people just came to my studio just to
see what the heck it was I was designing then left. I’m sure some
didn’t bother to come as there was no info about what I designed and
went to where the knew what to expect.

Carolyn

On Mar 26, 2008, at 6:10 AM, Mark wrote:

A lot of buzz words, but I have no idea from the top page what you
do.

Interesting. You don’t think the heading with the word ‘design’ and
the first sentence saying ‘communications service, from branding to
graphic design, print to web, brief to completion’ is clear enough?


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options

Your logo needs to be redone It’s all pixellated.

Is it? I’ve checked the website on several computers and the logo has never looked pixellated.

Is it pixellated for anyone else?


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options

Mark, I rather like the simplicity of the site but it does seem a shame to lose the logo after the home page. It would seem that your Advocate brand doesn’t really get reinforced by just having the red word at the top. Maybe a smaller version of the logo there? I appreciate you are trying to keep everything consistent on that line but it seems to me you could afford to beef the type up to accommodate the logo with its gradient. It would stand out more then.

Thanks for your comments Pete. I am trying to keep the site simple, minimal and clean. My design ethos is about ideas and strategy. I can’t bare the view that graphic design is just about making things look ‘nice’. This is just wallpaper - not intellegent objective communication.

You’re right, all the pages, except the home page and contact page, are missing the logo. I’ve tried and tried to fit the logo in, but it just doesn’t seem to work…


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options

Sometime around 27/3/08 (at 05:11 -0400) Mark said:

Is it pixellated for anyone else?

Nope. It looks as sharp as a clean-cut, precisely antialiased thing
can be. I can see that it isn’t as sharp as it would be in a
vector-based print, but it looks to me as good as you can get on
screen.

k


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options

Sometime around 27/3/08 (at 05:23 -0400) Mark said:

I’ve tried and tried to fit the logo in, but it just doesn’t seem to work…

Not on top of the line, I can see how it would feel wrong on most of the pages.

But how about if you placed it just below that horizontal rule
rather than above it? I think it would do the trick quite elegantly
like that, on all of your pages. Maybe you’ve already tried and
rejected this - or maybe it is a case of fresh eyes spotting a
possible new option? :slight_smile:

(This placement would also avoid the very slight redundancy of the
line in the logo being repeated directly beneath by the thin
horizontal rule. Okay, that’s a small thing and obviously subjective,
but I’d prefer it like that.)

k


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options

But how about if you placed it just below that horizontal rule rather than above it?

Thanks for that, I’ll see what it looks like


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options

First, I don’t consider myself a peer in the sense used here, so not sure if I’ll be welcome… :slight_smile:

However, as someone interested on a very amateur level, I wonder why in the case studies there are no links to the clients’ sites. Is it a case of choice on your part, Mark, or would it be considered unethical? Just curious :wink:

And, as a user, I do find your site clean, uncluttered and very easy to find my way around.


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options

I wonder why in the case studies there are no links to the clients’ sites

If I’ve designed the website I would link to it, but if not, I don’t think it is relevant. Also, I want people to stay on my site, not wander off to other sites.

Cheers


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options

Fair enough - thanks for the reply.


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options

The Logo. It is clearly not antialiased correctly. Seen best on the A and the V. I may be being picky but you might find it better to produce this logo in Adobe Illustrator or make it and then resize it as a smart object in Photoshop.

Incidentally in case you’re wondering, I am looking at this on a Mac cinema HD display 30in at 2560x1600 resolution. I shudder to think what it looks like at less!


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options