Please help a Newbie

I am totally new to web design, and know very little about coding. After looking over the softpress site it seems that Freeway or another WYSIWG is definitely the way to go for me. One question I have, In combing the internet regarding Freeway, I’ve found two reviewers that criticize FW for not placing well in search engines…comparing it to what i wasn’t sure…I also came across a review making those same criticisms of Dream Weaver as well so I don’t know what to think. What do you guys think about Freeways search engine optimizing and is it better or worse then other web design software or hand coding practices, or does it all have more to do with content and metatags. Any insights would be appreciated, thanks


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Freeway by itself does not optimise web pages (apart from perhaps automatically adding alt tags to items). There is so much to consider to get a web page at a decent ranking.

But this is really a stage on from starting your first site with Freeway. Where Freeway is very good, is the ability for a novice to put together a site quite easily.

You can optimise Freeway pages, to list very well in the search engines, like any other web software. But ultimate success is more down to the skill of the web designer and subject they are trying to get found on, rather than the software. Those skills could come with time and effort put in researching how it is done.

On 6 Jan 2008, at 6:45 am, waylen brucker wrote:

What do you guys think about Freeways search engine optimizing

David Owen ::
Freeway Friendly Web Hosting and Domains
http://www.ineedwebhosting.co.uk

Sometime around 6/1/08 (at 01:45 -0500) waylen brucker said:

One question I have, In combing the internet regarding Freeway, I’ve
found two reviewers that criticize FW for not placing well in search
engines…comparing it to what i wasn’t sure…I also came across a
review making those same criticisms of Dream Weaver as well

Hysterical! Those reviews must have been written by people with very
large axes to grind.

Doing things like setting large chunks of text as graphics will harm
your findability in search engines, because there will be little or
no machine-readable text to be indexed.
Other things such as not setting useful alt text for images, not
putting title descriptions in for graphics and links, not using
descriptive text in links, not using structurally-oriented approaches
to text markup… they can all hinder a site’s search engine ranking
prospects to an extent. But that’s not a Freeway-specific point in
the slightest! With Freeway, and with any other web site design tool
or method, it is easy to make a site that works badly in search
engine rankings, and it is also fairly easy to make a site that does
as well as possible.

Freeway is a visual design tool that generates efficient code, based
on the layouts you make. Search engines look at page code, find the
raw text content, and work out levels of importance for the various
parts of the text based on many different things. As long as you
follow certain general practises it is indeed mainly about content.
That’s how search engine indexing is supposed to work; helping people
find appropriate content.

If you want to learn more about search engine optimising - without
hype or misinformation - take a look at an article I originally wrote
for MacUser magazine a few years ago:
Be Found - design findable web sites that get ranked with the best (or
designing findable web sites - Google Search)

k


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