Post-SEO Freeway

I have a company do the SEO for my website. They made the changes via the godaddy.com hosting site. I was told that I need to download the updated pages from godaddy.com before making changes and re-uploading.

How do I get the SEO changes into Freeway so that I can make changes to the site and re-upload it, without losing all the SEO changes that have been made?

Thanks,
Troy


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It’s a bit of a slog, but it helps to have the right tool for the job.
You need a text editor that has a Diff or other comparison tool. Check
to see if TextWrangler has the excellent “Find Differences” command,
or you’re going to have to pony up for BBEdit (its older cousin, the
one with a steady job in Silicon Valley) or maybe TextMate.

What you need to do is use a tool like Transmit or Fetch to download
the entire contents of your site folder on GoDaddy to a new folder on
your Mac. Then use your diff tool to generate a list of differences
between that folder and your Freeway site folder. This diff is going
to be “look, don’t touch”, because editing a Freeway-generated site
with a text editor sets you up for heartache on the scale of that guy
with the big rock and the hill.

In BBEdit, the command is Search / Find Differences, and it lets you
choose two folders and/or compare file-by-file. The results are a
clickable list that neatly opens up a side-by-side view of the two
files and highlights the differences between them line-by-line.

When you find a difference between the SEO’d site and the clean
Freeway-generated site, you then need to switch over to Freeway and
insert the requisite change there, rather than editing the Freeway-
generated code in your local Site folder. (Freeway considers any
changes you make to the pages it generates as “damage” and overwrites
them the next time it publishes the site.)

This means a bit of detective work to find out how to influence
Freeway to create the same or similar code as your SEO-monkeys did
with their text editor. If you post specific questions here, I or
another user can probably point out the “Freeway-way” to add almost
anything.

Walter

On Apr 20, 2011, at 5:20 PM, Troy wrote:

I have a company do the SEO for my website. They made the changes
via the godaddy.com hosting site. I was told that I need to
download the updated pages from godaddy.com before making changes
and re-uploading.

How do I get the SEO changes into Freeway so that I can make changes
to the site and re-upload it, without losing all the SEO changes
that have been made?

Thanks,
Troy


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Kaleidoscope is a very nice diff app http://www.kaleidoscopeapp.com/.

Todd

On Apr 20, 2011, at 4:33 PM, Walter Lee Davis wrote:

You need a text editor that has a Diff or other comparison tool.


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You could also ask the company that did your SEO work to provide you with the code and instructions where to include it into the site.

If you insert the SEO code they give you using the insert HTML markup tools you should be able to reliably make changes and upload to your server without all the extra hassle of having to extract and reinsert the SEO code all the time.


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I don’t think Todd and I are saying you have to do this more than
once. It’s a translation project, and you have to figure out how to
slot it into Freeway. But to find the differences, that’s where you
need a diff tool and that’s where you find what they did.

Walter

On Apr 27, 2011, at 5:44 PM, Curtis Lea wrote:

You could also ask the company that did your SEO work to provide you
with the code and instructions where to include it into the site.

If you insert the SEO code they give you using the insert HTML
markup tools you should be able to reliably make changes and upload
to your server without all the extra hassle of having to extract and
reinsert the SEO code all the time.


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I know that and I know you know that, but the replies never mentioned making the changes to the freeway file to facilitate easier changes down the road.

I only mentioned it because it hadn’t been brought up in your replies so he might not have known it was possible.


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