I think there’s more to it than CMS, or not CMS… users have thresholds too.
I think this project requires some further thought on how to simplify the user’s interaction. Disclosure triangles are clever, but it’s just admitting there is way too much content on the page. There’s also no navigation option within the page… scrolling, searching, eye-strain and wrist-pain will undoubtedly work against desired outcomes. Also not to mention the known “wonkiness” Freeway experiences with long page content.
Don’t get me wrong, the page is visually attractive… but that’s not enough to keep the user engaged. There are many solutions, like breaking pages into smaller groups of content, persistent in-page navigation, more concise content writing, on and on.
freewaytalk mailing list
email@hidden
Update your subscriptions at: