Do any of you regularly email Google Analytics reports to your clients?
If so, how often do you typically send the reports and what information do you find to be the most helpful or telling?
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We are looking into doing that - just trying to figure out a price point. Providing your clients with an analytics report should not be a free service as most clients are too busy(lazy) or not interested to do it. I firmly believe that there is no point in having a website with out strategic content, call to actions etc. because that will make the analytics more relevant and useful. Some options; just make a pdf of the Google Analytics and that’s it or give them an depth report of what is going on their site.
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Marcel
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