[Pro] Google Keywords?

I have a client who’s losing market share to a related industry. I would like to help them recapture their lost business. Can I use Google Keywords to help me do this?

I was thinking of using the related industry keywords in my client’s webpage description so my client’s website will come up in searches for the related industry.


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Google has claimed that is places very little weight on the meta description, and completely ignores meta keywords, so I wouldn’t spend a lot of time here.

The big deals are h tags (h1, h2, h3) and visible text content. When I begin writing the content for a website, I always build a list of keyword or keyphrases which I want to focus on. Then, I make sure to include those as many times as practicable in the h tags and body text.

So, yes, keywords are important, but not very important in metadata.


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What about page titles? I’ve noticed that website developers are using more descriptive website titles.


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What about page titles? I’ve noticed that website developers are using
more descriptive website titles.

I imagine that is highly debatable. As far as Page Names go, my main
concern is how that name appears in results - and what the best balance
between user experience and branding should be.


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Agreed. For better or worse, I am seeing more of this up my way. Maybe it’s an aggressive SEO company or something. :slight_smile:

Just out of curiosity, what’s your strategy for page names/titles?


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Just out of curiosity, what’s your strategy for page names/titles?

I don’t think that Page Names have anything to do with how they get into
search results, but once the page name is displayed in a search result, it
has everything to do with how users choose to view that result. The first
several words of a page title are usually all anyone sees, so if you get
hung up on branding strategies, like

  Great Big Giant Amazing Company | Toasters that also butter your

bread and more amazing products

You then end up with truncated search results like this

  Search Result: Great Big Giant Amazing Co…

Now imagine all your search results for that website

  Search Result: Great Big Giant Amazing Co…
  Great Big Giant Amazing Company | Toast…
  Great Big Giant Amazing Company | Better…
  Great Big Giant Amazing Company | Seven…
  Great Big Giant Amazing Company | Possib…

And you begin to get the idea.

So I have tried to relax my insatiable desire to manage branding by
tattooing every forehead and think along the lines of what users find
valuable in their decision making. So, I try swapping positions and title
pages like so

  Toasters that also butter your bread and more amazing products by

Great Big Giant Company

Again, I don’t think this effects page ranking in search results – but
when they do show, truncation does not work against their relevance to the
USER’s decision-making

  Search Result: Toasters that also butter…
  Better quality breadknives that slice like…
  Seven handy kitchen items you must have…
  Possibly the finest collection of sporks…

The branding side of me still complains that the first method works better
for bookmarking, reminding the user where to go to find amazing stuff…
However, the user-experience side seems to feel that consumer loyalty is a
lost cause (Sweet Jesus!!!)

So, it’s not set in stone for me.


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On 26 Jun 2013, 9:45 am, RavenManiac wrote:

Agreed. For better or worse, I am seeing more of this up my way. Maybe it’s an aggressive SEO company or something. :slight_smile:

Seeing more of what?.. detailed web site titles?

I do wonder whether some of the SEO companies’ recommendations and analyses aren’t more self-interested than actually relevant.

The problem is getting the de facto line on what does affect ranking and what doesn’t - a confusion which I’m sure SEOs exploit :wink:

Hugh


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For perspective, if we are talking about SEO companies whose Page Titles
are more like paragraphs of keywords - I think that is the worst possible
strategy. Users demand simplicity and clarity - and I think will reward it
when found.

How they get found is the thing… which I think starts with erasing the idea
that there is a Magic Trick to achieving visibility in the Googleverse.


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