Just the alt text - the id name is so far down the food chain when it comes
to web semantics. Try to make it a short, descriptive sentence - like “Logo
for Northern Lights Communications, Inc.”.
Remember, google is resorting to the alt tags because it doesn’t see any
heading tags (h1, h2, etc.) You can make h1, h2 tags in FWP look any way
you want - they behave as paragraphs, but can be aligned and sized and
colored any way you want.
My suggested outline for your landing page would be:
h1 - Northern Lights Communications, Inc. is a full service video
production company located in Bristol, Connecticut.
Visually, this will sit as a separate line above the intro paragraph under
the video. Structurally, it will give Google more to chew on with regard to
that page. Then you may consider what other information you want Google to
“see” there, and add more relevant content to that page using the heading
tags to structure the outline. For example - I see nothing on your page
that really describes the site or the company in a plain, organic way. The
paragraph under the video is so buzzword dense that I think you desperately
need more content. Take the keywords in your header and use those to flesh
out more information about the company, the website, and what
users/potential customers might expect to do there. Write it in a plain
“human” way - the way you might say these things in a brief “elevator”
pitch. I guarantee Google will like that better. Remember that Google will
take time to update your results, so add patience.
Also, give your pages descriptive titles… like “Welcome to Northern Lights
Communications, Inc.” - different and descriptive for each page, but
Ernie Simpson, aka The Big Erns
Jason M wrote:
For now, how do I quickly get rid of google showing: NLCLOGOTRANSPARENT
Do I just rename all of the alt text? Do I also have to rename the
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