[Pro] Google Search Shows Graphic Name

A strange thing started happening to a website that I created when you go to search for it on google: In the google results title (in blue) the name of the logo/graphic is showing up as the title like this:

logotransparent

Instead, I want the name of my company or at least the name of my website to show up there. Below it looks good. It’s the description of the company.

Please help!


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A link to the website and/or google search terms would be helpful,
otherwise let the guessing begin.


Ernie Simpson

On Fri, Jul 25, 2014 at 12:13 PM, Jason M <
email@hidden> wrote:

A strange thing started happening to a website that I created when you go
to search for it on google: In the google results title (in blue) the name
of the logo/graphic is showing up as the title like this:

logotransparent

Instead, I want the name of my company or at least the name of my website
to show up there. Below it looks good. It’s the description of the
company.

Please help!


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Can you share a link to your site/page. This is likely because you have let FW take charge of any Alt Text for images instead of providing your own properly descriptive Alt Text.

David


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I think you guys are right. When Freeway Pro is open and I click on a graphic, I see it named in two windows:

Item General Settings - Name/ID:
and
Item Output Settings - Alt Text

DO I NEED TO RENAME ALL OF THESE AND IF SO, WHAT WOULD I NAME THEM TO BENEFIT THE SITE BEING SEARCHED?

Here’s the google search:

I HAD NO IDEA THAT GOOGLE SEARCHES THE NAME OF MY GRAPHICS.


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I think your landing page is http://www.northernlightscommunications.tv/

Let me briefly summarize the issue.

Web pages are made of code… some of that code is for viewers like you and
me - visual decoration if you will. But part of that code is for viewers
like Google which look for structural markers that organize the basic
outline of a page for them. When search engines cannot find these
structural markers, they will grab any descriptive information available.
Since alt tags on images qualify, that is why they are prominent in the
search-engine results (SERP).

What you need are heading tags - headings that describe your page content
for google.

Here’s a tool I use to measure how well my structure is working -
http://www.w3.org/2003/12/semantic-extractor.html

Here is the same tool applied to one of my pages -
http://tinyurl.com/q66kjfo

And applied to your page - http://tinyurl.com/qyd4u2u

This is not something that is an automatic fix - you have to start learning
what search engines want and how to make Freeway Pro give that to them. I’m
not sure this is covered in the software manual - there is certainly plenty
you can search about it here and elsewhere. Hopefully this will give you a
good start.


Ernie Simpson

Jason M wrote:

Here’s the google search:
Google


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Wow, I am impressed by all of the information on your page vs mine and I will research how to be better at that.

For now, how do I quickly get rid of google showing: NLCLOGOTRANSPARENT

Do I just rename all of the alt text? Do I also have to rename the name/id?

Thanks!


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Just the alt text - the id name is so far down the food chain when it comes
to web semantics. Try to make it a short, descriptive sentence - like “Logo
for Northern Lights Communications, Inc.”.

Remember, google is resorting to the alt tags because it doesn’t see any
heading tags (h1, h2, etc.) You can make h1, h2 tags in FWP look any way
you want - they behave as paragraphs, but can be aligned and sized and
colored any way you want.

My suggested outline for your landing page would be:

h1 - Northern Lights Communications, Inc. is a full service video
production company located in Bristol, Connecticut.

Visually, this will sit as a separate line above the intro paragraph under
the video. Structurally, it will give Google more to chew on with regard to
that page. Then you may consider what other information you want Google to
“see” there, and add more relevant content to that page using the heading
tags to structure the outline. For example - I see nothing on your page
that really describes the site or the company in a plain, organic way. The
paragraph under the video is so buzzword dense that I think you desperately
need more content. Take the keywords in your header and use those to flesh
out more information about the company, the website, and what
users/potential customers might expect to do there. Write it in a plain
“human” way - the way you might say these things in a brief “elevator”
pitch. I guarantee Google will like that better. Remember that Google will
take time to update your results, so add patience.

Also, give your pages descriptive titles… like “Welcome to Northern Lights
Communications, Inc.” - different and descriptive for each page, but
succinct.

Best,


Ernie Simpson, aka The Big Erns

Jason M wrote:

For now, how do I quickly get rid of google showing: NLCLOGOTRANSPARENT

Do I just rename all of the alt text? Do I also have to rename the
name/id?


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Thanks! This has been helpful. So to fix the graphic, I will change the alt text.

I have HTML text on the page. I also recently added Meta Tags (keywords and description) a few days ago. I am not sure if google sees that yet.

2 questions:

  1. As far as making heading tags (h1 and H2), how do I do that in freeway pro?

and

  1. As far as Descriptive titles - do you mean just put html text at the top of the pages and enter a descriptive title like that?

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I have HTML text on the page. I also recently added Meta Tags (keywords
and description) a few days ago. I am not sure if google sees that yet.

For the most part, Google no longer uses the Description Meta tag to
understand your page. It has some value, but only if it accurately reflects
the content of your page. Right now, with no structured page content,
search engines will pay more attention to your image alt tags than the
Description Meta tags. That’s bad if you want search engines to see you.

2 questions:

  1. As far as making heading tags (h1 and H2), how do I do that in freeway
    pro?

If you open the Styles palette, you may already see the h1 tag style. It’s
one of FWP’s default styles. All you have to do is put your edit cursor in
the middle of the sentence that you want to make a first-level heading and
then click the h1 style. It’s a block style, so it applies to an entire
block or paragraph of text - separated by returns from any other text. FWP
will take care of writing the HTML tag the way it needs to be.

When you do this, that heading will change appearance - don’t panic… you
can edit the h1 style in the Style Editor to take whatever appearance you
want. All this should be in whatever documentation Softpress puts out
there, so please direct your followup questions on headers and styles there.

  1. As far as Descriptive titles - do you mean just put html text at the
    top of the pages and enter a descriptive title like that?

If you have nothing selected in your workspace, look at the General Page
Settings tab of the Inspector palette - right at top you see Title… that’s
where the name goes for the page title, not on the page itself. You really
need to read whatever documentation Softpress has out there for these basic
uses.

Best of luck,


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