# \[Pro\] New Website Issue/ Advice

**URL:** <https://discourse.softpress.com/t/pro-new-website-issue-advice/5280>\
**Category:** Freeway\
**Created:** [July 12, 2009, 4:30pm UTC](https://discourse.softpress.com/t/pro-new-website-issue-advice/5280 "2009-07-12T16:30:37Z")\
**Posts on this page:** 12\
**Page:** 1

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**Author:** ![Snapper](https://discourse.softpress.com/letter_avatar_proxy/v4/letter/s/ba9def/32.png) [@Snapper](https://discourse.softpress.com/u/Snapper)\
**Post date:** [July 12, 2009, 4:30pm UTC](https://discourse.softpress.com/t/pro-new-website-issue-advice/5280/1 "2009-07-12T16:30:37Z")

</div>

Hi

I have build a new website for the pub I often go to in Freeway 5 Pro and I am please with it so far.

The Site is : [http://www.plough-at-eathorpe.co.uk](http://www.plough-at-eathorpe.co.uk)

I would be glad for any feed back on the website

I have two problems that I would also like some help with:

1. When a friend on a PC views the website and hovers over the links in the center he gets a pop up box that shows the Alt text from the mast heading. (The Plough @ Eathorpe).

I don’t get this on a Mac viewing it in Safari, Firefox or Camino.

Why does this happen and how can I stop it?

1. Next problem I ran it through a web page analyzer and it rated badly.

The Webpage analyzer is : [Free Web Submission: Free Search Engine Submission and Site Promotion](http://www.freewebsubmission.com/web-page-analyzer.html)

Is there a problem that need addressing?

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**Author:** ![Keith\_Martin](https://discourse.softpress.com/letter_avatar_proxy/v4/letter/k/7c8e57/32.png) [@Keith\_Martin](https://discourse.softpress.com/u/Keith_Martin)\
**Post date:** [July 12, 2009, 8:26pm UTC](https://discourse.softpress.com/t/pro-new-website-issue-advice/5280/2 "2009-07-12T20:26:11Z")

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Sometime around 12/7/09 (at 12:30 -0400) Snapper said:

> 1. When a friend on a PC views the website and hovers over the links  
> in the center he gets a pop up box that shows the Alt text from the  
> mast heading. (The Plough @ Eathorpe).

This is standard Internet Explorer behaviour. PC users will be very  
used to it, but if you really don’t want it then you could select the  
graphic and delete the contents of the Alt Text field in the  
Inspector palette.

> 1. Next problem I ran it through a web page analyzer and it rated badly.
> 
> The Webpage analyzer is :  
> [Free Web Submission: Free Search Engine Submission and Site Promotion](http://www.freewebsubmission.com/web-page-analyzer.html)
> 
> Is there a problem that need addressing?

First of all, this is nothing to do with W3C validation  
([http://validator.w3.org/](http://validator.w3.org/)). That FreeWebSubmission page has thrown up  
SEO (search engine optimising) issues with the title tag and with the  
description and keyword meta tags, specifically that the relevancy of  
the text in those to the page content itself is poor, poor and fair,  
respectively. This just means that it may not do as well as it could  
in search engine rankings because you don’t have all those things  
working in harmony and backing each other up.

If you look at the HTML text in that home page and then compare it  
with the text in the title and the description and keywords you’ll  
see that there is only a poor-to-moderate connection; not that many  
things in the page itself match up with what’s in those tags.

Why not put a variation of that description into the page as well?  
And try to pack harder-working words into the description too. The  
words “at”, “is”, “situated”, “on”, “the”, "in and “the” take up a  
big chunk of the magic first 66 characters, the part that’s likely to  
be shown in the search result text in Google. Keep it readable and  
making sense, but be more concise.

Sum up the most important stuff about the pub in the page text even  
though it is covered in more depth later, and think about the  
keywords you want to be indexed for as you do that. Then write your  
description and keywords list accordingly, reflecting what’s in your  
page text and remembering to keep the description keyword-dense.

BUT - you can ignore this completely and have no actual problems  
(other than not Googling quite as well as it might) because the site  
passes validation at the W3C site with flying colours.

k

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**Author:** ![Snapper](https://discourse.softpress.com/letter_avatar_proxy/v4/letter/s/ba9def/32.png) [@Snapper](https://discourse.softpress.com/u/Snapper)\
**Post date:** [July 12, 2009, 8:49pm UTC](https://discourse.softpress.com/t/pro-new-website-issue-advice/5280/3 "2009-07-12T20:49:35Z")

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Hi Keith

Thanks for that, In most cases the Key Words and the Page discription and all the alt texts are basically the same and items in the page are often named after key words

Is the issue mostly on the home page because there is so little HTML text? If so how can I get around this? Should I create a HTML box with the Page Description in it and hide it?

On the key words that are what is most likely to be searched for. Not sure how I can shorten them…

Would a hidden box of text help?

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**Author:** ![Keith\_Martin](https://discourse.softpress.com/letter_avatar_proxy/v4/letter/k/7c8e57/32.png) [@Keith\_Martin](https://discourse.softpress.com/u/Keith_Martin)\
**Post date:** [July 12, 2009, 9:22pm UTC](https://discourse.softpress.com/t/pro-new-website-issue-advice/5280/4 "2009-07-12T21:22:35Z")

</div>

> Is the issue mostly on the home page because there is so little HTML text?

Exactly.

> If so how can I get around this? Should I create a HTML box with the  
> Page Description in it and hide it?

Never, ever try to hide text, especially with tricks such as making  
the text the same colour as the background. If Google or any other  
search engine thinks you’re trying to spoof things like that you’ll  
be marked _down_ in the indexes instead of up.

The only way around this is to design the page to accommodate some  
more HTML text. Think about putting some text in below the image, for  
example in the general area that currently says “Everything A  
Traditional Quality Country Pub Should Be”.

> On the key words that are what is most likely to be searched for.  
> Not sure how I can shorten them…

Don’t shorten the keywords list, but do try to write some of those  
keywords into the text you (might) add to the home page.

As for the description, just try to be a bit more concise and to the  
point. Use some of the same keywords, but remember that it may be  
shown in search results so write it with that in mind too.

k

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**Author:** ![Joe2](https://discourse.softpress.com/letter_avatar_proxy/v4/letter/j/3e96dc/32.png) [@Joe2](https://discourse.softpress.com/u/Joe2)\
**Post date:** [July 12, 2009, 9:52pm UTC](https://discourse.softpress.com/t/pro-new-website-issue-advice/5280/5 "2009-07-12T21:52:45Z")

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There’s an Action for removing the graphic tools in IE on ActionsForge:

[http://actionsforge.com/projects/view/56-fix-ie-alt-tags](http://actionsforge.com/projects/view/56-fix-ie-alt-tags)

Joe

On 12 Jul 2009, at 22:22, Keith Martin wrote:

> > Is the issue mostly on the home page because there is so little  
> > HTML text?
> 
> Exactly.
> 
> > If so how can I get around this? Should I create a HTML box with  
> > the Page Description in it and hide it?
> 
> Never, ever try to hide text, especially with tricks such as making  
> the text the same colour as the background. If Google or any other  
> search engine thinks you’re trying to spoof things like that you’ll  
> be marked _down_ in the indexes instead of up.
> 
> The only way around this is to design the page to accommodate some  
> more HTML text. Think about putting some text in below the image,  
> for example in the general area that currently says “Everything A  
> Traditional Quality Country Pub Should Be”.
> 
> > On the key words that are what is most likely to be searched for.  
> > Not sure how I can shorten them…
> 
> Don’t shorten the keywords list, but do try to write some of those  
> keywords into the text you (might) add to the home page.
> 
> As for the description, just try to be a bit more concise and to the  
> point. Use some of the same keywords, but remember that it may be  
> shown in search results so write it with that in mind too.
> 
> k
> 
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> 
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**Author:** ![Snapper](https://discourse.softpress.com/letter_avatar_proxy/v4/letter/s/ba9def/32.png) [@Snapper](https://discourse.softpress.com/u/Snapper)\
**Post date:** [July 12, 2009, 10:04pm UTC](https://discourse.softpress.com/t/pro-new-website-issue-advice/5280/6 "2009-07-12T22:04:01Z")

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Thanks joe for pointing me to the actions.

It states that : ‘Note: There is one file to download for all three Actions, you don’t need to download each one.’

So which one do I down load or does that depend on what I want to achieve?

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**Author:** ![waltd](https://discourse.softpress.com/user_avatar/discourse.softpress.com/waltd/32/2720_2.png) [@waltd](https://discourse.softpress.com/u/waltd)\
**Post date:** [July 12, 2009, 10:06pm UTC](https://discourse.softpress.com/t/pro-new-website-issue-advice/5280/7 "2009-07-12T22:06:07Z")

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> So which one do I down load or does that depend on what I want to achieve?

It doesn’t matter. Download any one of them, and you have all of them. There are multiple Actions packaged in a single file. You install that one file and get all of the Actions immediately available.

Walter

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**Author:** ![Snapper](https://discourse.softpress.com/letter_avatar_proxy/v4/letter/s/ba9def/32.png) [@Snapper](https://discourse.softpress.com/u/Snapper)\
**Post date:** [July 12, 2009, 10:21pm UTC](https://discourse.softpress.com/t/pro-new-website-issue-advice/5280/8 "2009-07-12T22:21:28Z")

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Thanks for that.

Any advice on what I need to do once I have down loaded and installed?

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**Author:** ![waltd](https://discourse.softpress.com/user_avatar/discourse.softpress.com/waltd/32/2720_2.png) [@waltd](https://discourse.softpress.com/u/waltd)\
**Post date:** [July 12, 2009, 10:33pm UTC](https://discourse.softpress.com/t/pro-new-website-issue-advice/5280/9 "2009-07-12T22:33:24Z")

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> Any advice on what I need to do once I have down loaded and installed?

Here’s a write-up: [http://www.actionsforge.com/articles/view/4-how-to-install-actions](http://www.actionsforge.com/articles/view/4-how-to-install-actions)

Walter

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**Author:** ![Joe2](https://discourse.softpress.com/letter_avatar_proxy/v4/letter/j/3e96dc/32.png) [@Joe2](https://discourse.softpress.com/u/Joe2)\
**Post date:** [July 13, 2009, 7:34am UTC](https://discourse.softpress.com/t/pro-new-website-issue-advice/5280/10 "2009-07-13T07:34:30Z")

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The all do the same thing, it’s just one (the folder Action) will  
apply itself to every graphic item in your site if applied to top  
level folder in the Site panel, the other will apply itself to all the  
items on a page (the page Action) and the final one will just do its  
job on an individual item (the item Action).

Joe

On 12 Jul 2009, at 23:21, Snapper wrote:

> Thanks for that.
> 
> Any advice on what I need to do once I have down loaded and installed?
> 
> * * *
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**Author:** ![Snapper](https://discourse.softpress.com/letter_avatar_proxy/v4/letter/s/ba9def/32.png) [@Snapper](https://discourse.softpress.com/u/Snapper)\
**Post date:** [July 13, 2009, 7:27pm UTC](https://discourse.softpress.com/t/pro-new-website-issue-advice/5280/11 "2009-07-13T19:27:53Z")

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Thanks for your help and advice, it is always welcome.

One last question, does the action just hide the pop up or remove the information from a search engines view?

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**Author:** ![Tim3](https://discourse.softpress.com/letter_avatar_proxy/v4/letter/t/f14d63/32.png) [@Tim3](https://discourse.softpress.com/u/Tim3)\
**Post date:** [July 13, 2009, 9:54pm UTC](https://discourse.softpress.com/t/pro-new-website-issue-advice/5280/12 "2009-07-13T21:54:30Z")

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The action applies an empty title tag to the item which causes  
Internet Explorer to suppress (incorrectly) displaying the alt data.  
Regards,  
Tim.

On 13 Jul 2009, at 20:27, Snapper wrote:

> Thanks for your help and advice, it is always welcome.
> 
> One last question, does the action just hide the pop up or remove  
> the information from a search engines view?

[FreewayActions.com](http://FreewayActions.com) - Freeware and shareware actions for Freeway  
Express & Pro.  
…  
Protect your mailto links from being harvested by spambots with Anti  
Spam.  
Only available at [FreewayActions.com](http://FreewayActions.com)  
…  
[http://www.freewayactions.com](http://www.freewayactions.com)

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