[Pro] Search engine success

Hi all

We have a good few sites live on t’internet now, and whilst we (and our clients) are happy with the design, we are still failing quite badly in getting the sites well found in search results.

I have just had a look at the source code of the very nice brand spanking new Softpress site to see how they handle things, and also Walter Davis Studio, and I notice one difinite thing these two do differently to our sites is that the css is called in from a separate file, whereas our sites have all of the stylesheets named and listed as part of the main source code.

We also make use of various image sliding effects, which of course also carry a huge amount of coding, all of which again appears before the main searchable content of the site.

Could this be a fault in our sites and, if so, am I missing a setting which automatically generates the css code in a separate text file which gets uploaded along with everything else?

I have followed the advice on here about sensible page titles and descriptions, with a good balance of keywords throughout the sites, but we are just treading water with all of our sites in these respect.

I am a bit reluctant to post the url’s here as I know they then become searchable which, in this instance, I don’t want them to be!

Maybe I could use the www mysite dot co uk approach if that would help?

Thanks in advance.


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options

Check this action to also have an external Style Sheet. ESS-Use External Style Sheet - ActionsForge


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options

Aha. An action. I didn’t give that a thought. So it must be worth a look then, if an action has been written to automate such a thing? With a website which has lots of different styles, it results in a heck of a lot of code at the start of the document, and I do wonder if Google doesn’t like that?

Thanks DTP2 for that link.


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options

Hi Jonathan,

It would be useful for us to be able to see what sort of results you’re getting, so please do post your web address, that would be great.

A few things to note:

  1. Time is a huge factor for search engines. The longer your site has been around, the higher the rank you’re going to get (usually).
  2. Links to your site are also very important, particularly if they are from relevant sites. For instance, if you sell widgets, links from popular widget review sites will improve your search engine ranking.
  3. Relevant content on your site. Make sure the text on your site, as well as your description meta tag, uses text that explains what you do.
  4. As far as I know, there’s no evidence to suggest that Google prefers the CSS and JavaScript in external files.

Cheers,
Joe

On 6 Jan 2012, at 11:57, Jonathan Riddle wrote:

Hi all

We have a good few sites live on t’internet now, and whilst we (and our clients) are happy with the design, we are still failing quite badly in getting the sites well found in search results.

I have just had a look at the source code of the very nice brand spanking new Softpress site to see how they handle things, and also Walter Davis Studio, and I notice one difinite thing these two do differently to our sites is that the css is called in from a separate file, whereas our sites have all of the stylesheets named and listed as part of the main source code.

We also make use of various image sliding effects, which of course also carry a huge amount of coding, all of which again appears before the main searchable content of the site.

Could this be a fault in our sites and, if so, am I missing a setting which automatically generates the css code in a separate text file which gets uploaded along with everything else?

I have followed the advice on here about sensible page titles and descriptions, with a good balance of keywords throughout the sites, but we are just treading water with all of our sites in these respect.

I am a bit reluctant to post the url’s here as I know they then become searchable which, in this instance, I don’t want them to be!

Maybe I could use the www mysite dot co uk approach if that would help?

Thanks in advance.


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options

I wrote this Action back in the dark days before Freeway could make external stylesheets itself. This Action is no longer needed, unless you want to attach a print or other alternate media stylesheet to a page. There’s a checkbox in the Site Preferences dialog in the output tab labeled “Use external stylesheets” and that will do the trick without any Actions. Note Joe’s comment, though, this is very likely not the problem. It can take months and years to establish a foothold on the increasingly competitive search engine landscape.

Walter

On Jan 6, 2012, at 7:08 AM, DTP2 wrote:

Check this action to also have an external Style Sheet. ESS-Use External Style Sheet - ActionsForge


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options

Thanks for the responses. I am aware of the time it can take for sites to get well known, and to some extent I have posted this because I am being asked why the sites aren’t doing so well by other sources.

I am not sure why this would be the case, but some of our sites, when the company name is actually searched, show the well structured search result listing where other site links are shown in columns underneath the main domain - but some don’t do that.

I generate sitemaps and add the analytic and verification codes from Google, but due to client restraints, we can’t really carry any link backs from other sites. The site url’s are below, but I need to make sure these are not indexable here, so please delete the _ symbol to make a single word. Sorry to be a nuisance!

These sites show the nice indented Google results when the name is searched:
hav_woods co uk, hav_woods com au, strong_dor com, ba_ca_live_stock co uk

These just show the main domain when the comany name is searched:
plus_flo_or co uk, plus_flo_or com au, sure_tre_ad co uk.

None of these are new sites and have been live for several months, and hav_woods for a couple of years.


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options

This is a feature that Google adds to sites that surpass a certain level in their index. I have been lucky to have a couple of my sites get there, but it was nothing I did specifically, other than they were popular and had structured data (folders within folders and organized content). I am not aware of what the criteria are for this, or anything you can do to game the system.

Walter

On Jan 6, 2012, at 8:19 AM, Jonathan Riddle wrote:

I am not sure why this would be the case, but some of our sites, when the company name is actually searched, show the well structured search result listing where other site links are shown in columns underneath the main domain - but some don’t do that.


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options

I also have the External Sitemaps option on in Freeway itself. But when applying the action next to the Freeway option, even more code is removed and externalized. I like the shorter and cleaner code and like to believe Google does too.

Since Freeway Pro is such a great and relatively simple program that will fix and “forgive” all the designers (myself) stupid things and make great code out of that, it is easy not to optimize anything and still have a great looking and working website.

About a year ago I completely re-did my website as far as removing not used text styles, applied correct h1, h2 etc tags, changed descriptions, changed meta tags, re-ordered items, naming all items etc. In other words optimizing also for SEO.

The results are that I see a steady growth over the past year for as well visitors, hits etc. This is also the reason why I wrote my article about SEO and Freeway Pro so it can maybe help others. I already received some emails for people that say it helped and worked.


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options

Generally speaking, I think they’re doing well – particularly the security doors site.

I would recommend setting up a Google Webmasters account and adding all of them to that. You can see all the keywords that Google has associated with your sites, and you can see their positions for particular searches. It takes a few weeks for Google to collect the data but once it’s there, it’s really, really useful. You should then go through and make sure that your site contains the sort of phrases that people search for, whether in the page filenames, page title, meta tags, headings, content, or alt text.

http://google.com/webmasters/tools

Joe


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options

Hi Jonathan

I did some beginners website SEO tips on our blog a while ago. This should help to cover the basics.

David Owen { Freeway Friendly Web hosting and Domains }

http://www.ineedwebhosting.co.uk | http://www.PrintlineAdvertising.co.uk

On 6 Jan 2012, at 13:19, Jonathan Riddle wrote:

Thanks for the responses. I am aware of the time it can take for sites to get well known, and to some extent I have posted this because I am being asked why the sites aren’t doing so well by other sources.

I am not sure why this would be the case, but some of our sites, when the company name is actually searched, show the well structured search result listing where other site links are shown in columns underneath the main domain - but some don’t do that.

I generate sitemaps and add the analytic and verification codes from Google, but due to client restraints, we can’t really carry any link backs from other sites. The site url’s are below, but I need to make sure these are not indexable here, so please delete the _ symbol to make a single word. Sorry to be a nuisance!

These sites show the nice indented Google results when the name is searched:
hav_woods co uk, hav_woods com au, strong_dor com, ba_ca_live_stock co uk

These just show the main domain when the comany name is searched:
plus_flo_or co uk, plus_flo_or com au, sure_tre_ad co uk.

None of these are new sites and have been live for several months, and hav_woods for a couple of years.


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options

Thanks Joe. As I mention earlier, I do have them all registered and use my Google Webmaster account - with them all verified and tracking installed - to check the visitor stats. I have recently tweaked one of the sites after relooking at the stats. The problem is, our clients and others just look at where they come on Google searches. Full stop! lol


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options

On 6 Jan 2012, at 14:52, Jonathan Riddle wrote:

Thanks Joe. As I mention earlier, I do have them all registered and use my Google Webmaster account

Sorry, missed that!


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options

I knew I had seen that somewhere, but couldn’t for the life of me remember where it was. Thanks, David (again!). I just need loads of ammo to illustrate that we are really doing things as well as we can, because I know the next suggestion will be to go to an SEO specialist.

I think AdWords could be worth a look too.

On 6 Jan 2012, 1:50 pm, David Owen wrote:

Hi Jonathan

I did some beginners website SEO tips on our blog a while ago. This should help to cover the basics.

I Need Web Hosting Mac friendly web hosting and domain registration

David Owen { Freeway Friendly Web hosting and Domains }

http://www.ineedwebhosting.co.uk | http://www.PrintlineAdvertising.co.uk


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options

No problem, Joe. Sometimes it is hard to cut through my waffle!

Something that has been suggested to me is that the order of the Meta Tags is important. Does anyone know if there is any truth in this?

I think I will certainly try out the “Use external stylesheets” pointed out by Walter, because on some of those sites there are a lot of lines of styling. Even if it doesn’t help hugely, as already said, it makes it tidier and Google may like that.


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options

The externalise stylesheets action does that need to be added to every page? Or site folder? or index page only?

Thanks


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options