One of my clients asked me today if they really need to be involved with a lot of different social media sites. Currently, they’re big Facebook users, but that’s about it.
I agree with Joe. Personally I’m no great fan of social media, though Twitter has become the new RSS for me in many respects. I also find Twitter to be a more professional outlet compared to Facebook, generally speaking. There’s no denying these outlets can wield tremendous power if, as Joe said, you put the time in to use it to your advantage. Otherwise it’s dead weight.