There are many reasons off the top of my head… foremost would be
exclusivity. From what I can see this impulse site would put your business
right next to many others like it (and many more not). Is that how your
clients want to be found, as needles in a needle-stack?
One of the rookie mistakes most small businesses make is to underestimate
the complexity of advertising – that it can be done piecemeal and without
long-term planning. Think of the impulse site as a field of billboards,
advertising their existence. Their existence where? It’s not a question of
one or the other, they need both.
–
Ernie Simpson
On Wed, Jul 18, 2012 at 3:15 PM, Julie Maxwell Allen email@hiddenwrote:
why should a small business have both advertising through impulse guide
and a custom website
some business are using the inpusle guide as their website.
On Jul 18, 2012, at 3:10 PM, DeltaDave wrote:
Can you explain what you mean by - why should they have both.
They also specialize in the layout you see plus monitor advertising in different stores / restaurants that are with them.
here is one you click on the domain you see and it goes to impulse guide: http://impulseguide.com/PhotoDetail.aspx?VendorID=4&LocationID=1
(ps I am doing this persons website) LOL
On Jul 18, 2012, at 3:51 PM, Ernie Simpson wrote:
There are many reasons off the top of my head… foremost would be
exclusivity. From what I can see this impulse site would put your business
right next to many others like it (and many more not). Is that how your
clients want to be found, as needles in a needle-stack?
One of the rookie mistakes most small businesses make is to underestimate
the complexity of advertising – that it can be done piecemeal and without
long-term planning. Think of the impulse site as a field of billboards,
advertising their existence. Their existence where? It’s not a question of
one or the other, they need both.
–
Ernie Simpson
On Wed, Jul 18, 2012 at 3:15 PM, Julie Maxwell Allen email@hiddenwrote:
why should a small business have both advertising through impulse guide
and a custom website
some business are using the impulse guide as their website.
On Jul 18, 2012, at 3:10 PM, DeltaDave wrote:
Can you explain what you mean by - why should they have both.
The impulse sight does nothing to distinguish the client’s brand. Your
client’s information is thrown-up on the page with ads and buttons which
divert attention away from them. However the client gets the attention of a
potential customer, they need to have a way or a place where they can keep
that attention, and maintain their individual identity.
Does the impulse site address your all client’s needs? Have you
seriously sat down with this client and tried to determine what all their
needs are? Design is more than just asking a client what they think they
need (though that is part of it). Design is problem solving… you must be
able to see the project through your client’s eyes, and then get them to
see it through yours. Otherwise you are merely selling shoes.
Information. I bet your client has business cards… think of a website as
a 24-hr a day, seven day a week business card which can answer questions in
ways most business cards cannot. Address? Sure, but how about a map to get
there? Telephone? Great, but how about hours and days of operation? Dynamic
content? Well, the business card will need to be reprinted… but websites
are different.
I could give you more ideas, but this is YOUR gig to win or lose… but I
do want to mention one other thing. A favor, really. If this is your
client’s first experience with a designer or a website, PLEASE take extra
good care of them. Likely this experience will make a big impression on
their future use of people like you and me.
–
Ernie Simpson
On Wed, Jul 18, 2012 at 3:57 PM, Julie Maxwell Allen email@hiddenwrote:
Ernie,
how would you convince them… why pay for both…
They also specialize in the layout you see plus monitor advertising in
different stores / restaurants that are with them.
here is one you click on the domain you see and it goes to impulse guide: http://impulseguide.com/PhotoDetail.aspx?VendorID=4&LocationID=1
(ps I am doing this persons website) LOL
On Jul 18, 2012, at 3:51 PM, Ernie Simpson wrote:
There are many reasons off the top of my head… foremost would be
exclusivity. From what I can see this impulse site would put your
business
right next to many others like it (and many more not). Is that how your
clients want to be found, as needles in a needle-stack?
One of the rookie mistakes most small businesses make is to underestimate
the complexity of advertising – that it can be done piecemeal and without
long-term planning. Think of the impulse site as a field of billboards,
advertising their existence. Their existence where? It’s not a question
of
one or the other, they need both.
–
Ernie Simpson
On Wed, Jul 18, 2012 at 3:15 PM, Julie Maxwell Allen <email@hidden
wrote:
why should a small business have both advertising through impulse guide
and a custom website
some business are using the impulse guide as their website.
On Jul 18, 2012, at 3:10 PM, DeltaDave wrote:
Can you explain what you mean by - why should they have both.
I appreciate your input… I know it’s my gig to win or loose. There is no particular gig at this time. More so just Looking for marketing angles to approach as a walk in conversation.
Thank you… You have sparked a couple of ideas.
Any other angles would be appreciated
Julie
Sent from my iPhone
On Jul 18, 2012, at 16:23, Ernie Simpson email@hidden wrote:
The impulse sight does nothing to distinguish the client’s brand. Your
client’s information is thrown-up on the page with ads and buttons which
divert attention away from them. However the client gets the attention of a
potential customer, they need to have a way or a place where they can keep
that attention, and maintain their individual identity.
Does the impulse site address your all client’s needs? Have you
seriously sat down with this client and tried to determine what all their
needs are? Design is more than just asking a client what they think they
need (though that is part of it). Design is problem solving… you must be
able to see the project through your client’s eyes, and then get them to
see it through yours. Otherwise you are merely selling shoes.
Information. I bet your client has business cards… think of a website as
a 24-hr a day, seven day a week business card which can answer questions in
ways most business cards cannot. Address? Sure, but how about a map to get
there? Telephone? Great, but how about hours and days of operation? Dynamic
content? Well, the business card will need to be reprinted… but websites
are different.
I could give you more ideas, but this is YOUR gig to win or lose… but I
do want to mention one other thing. A favor, really. If this is your
client’s first experience with a designer or a website, PLEASE take extra
good care of them. Likely this experience will make a big impression on
their future use of people like you and me.
–
Ernie Simpson
On Wed, Jul 18, 2012 at 3:57 PM, Julie Maxwell Allen email@hiddenwrote:
Ernie,
how would you convince them… why pay for both…
They also specialize in the layout you see plus monitor advertising in
different stores / restaurants that are with them.
here is one you click on the domain you see and it goes to impulse guide: http://impulseguide.com/PhotoDetail.aspx?VendorID=4&LocationID=1
(ps I am doing this persons website) LOL
On Jul 18, 2012, at 3:51 PM, Ernie Simpson wrote:
There are many reasons off the top of my head… foremost would be
exclusivity. From what I can see this impulse site would put your
business
right next to many others like it (and many more not). Is that how your
clients want to be found, as needles in a needle-stack?
One of the rookie mistakes most small businesses make is to underestimate
the complexity of advertising – that it can be done piecemeal and without
long-term planning. Think of the impulse site as a field of billboards,
advertising their existence. Their existence where? It’s not a question
of
one or the other, they need both.
–
Ernie Simpson
On Wed, Jul 18, 2012 at 3:15 PM, Julie Maxwell Allen <email@hidden
wrote:
why should a small business have both advertising through impulse guide
and a custom website
some business are using the impulse guide as their website.
On Jul 18, 2012, at 3:10 PM, DeltaDave wrote:
Can you explain what you mean by - why should they have both.
It a simple fact of life with any advertising/self promotion that there are many ways/places to do it.
Take any major brand - where do they advertise. Billboard, TV Commercial, Website, In store etc. etc.
Your potential client is no different. Do they just want to advertise on the corner of Main St - or do they want to be on every corner.
To stick to just the impulse guide site restricts them in what they can say. With their own site they are free to express themselves in the way that they want.
But most important of all a web site is a portal to their company - they will gain far more by advertising the fact that they have their own site. Whether it be through mailshot, email campaign or local advertising and through that getting a focussed visitor - not just a browsing visitor (which is what the impulse site offers).
The best advice I could give about selling graphic services, is what
everyone always knows: people save money when they buy in bulk.
When I sell a logo, I’m not just selling a “logo” – that’s absurd. Logos go
on business cards and brochures and direct mailers and - of course -
websites. If people think they are saving money by buying just a logo from
me, then I do my best to show them how that logo will work for them and
convince them, rather than pay a-la-carte prices, that it is cheaper to buy
a complete bundle. With a guaranteed amount of work, I can be more generous
with my pricing. Clients who are also skittish about overall costs are
often open to creative payment plans. Be innovative, structure your
offerings so everyone walks away happy with what they want.
–
Ernie Simpson
On Wed, Jul 18, 2012 at 6:29 PM, DeltaDave email@hidden wrote:
… why pay for both…
It a simple fact of life with any advertising/self promotion that there
are many ways/places to do it.
Take any major brand - where do they advertise. Billboard, TV Commercial,
Website, In store etc. etc.
Your potential client is no different. Do they just want to advertise on
the corner of Main St - or do they want to be on every corner.
To stick to just the impulse guide site restricts them in what they can
say. With their own site they are free to express themselves in the way
that they want.
But most important of all a web site is a portal to their company - they
will gain far more by advertising the fact that they have their own site.
Whether it be through mailshot, email campaign or local advertising and
through that getting a focussed visitor - not just a browsing visitor
(which is what the impulse site offers).
