Todd, I really do see your point. In fact, I recently completed a quite excellent lynda.com tutorial on Wordpress. I know that Wordpress would get in the way of design flexibility and that even its most basic sites aren’t as simple as they would appear to be. Truth is, over the last several days I’ve been making myself absolutely crazy trying to decide my best course of action, trying to understand some of the FW Pro 6 changes and more.
What’s probably propelling my angst is partly that the position I held with a nationally award-winning independent skilled nursing facility was eliminated Feb. 22 by a corporation that already owned 14 such facilities and is on an acquisition frenzy. They bought the company on Jan. 1st. I had been doing its website (in Freeway) for 7 years as a contractor prior to coming on board as an employee three years ago, largely to get health benefits. Once an employee, I took them into social media, shot and edited 70 YouTube videos for the company, launched its Facebook and Pinterest pages, etc. In the snap of a finger, my job ended. Now I have no health insurance. No income. And critical decisions to make.
I’m not whining, but I do have to be very careful how I proceed in trying to ramp up my freelance work again, especially now that I’ve added to my skill set.
(Ironically, the site I created for the skilled nursing facility before it was purchased has SO much more than the pathetic, brochure sites the corporate entity has for its other skilled nursing facilities. But all of them will be pulled into a – you guessed it – Wordpress template. The one I built will lose its identity, its personality, and its many pages that brought in business. (This I know from the Google Analytics and Crazy Egg.) That’s corporate thinking, but regrettably, that’s how more and more companies are operating: Going with canned template-driven websites that look pretty but don’t give viewers any real feel whatsoever for the LOCAL company they may or may not do business with. It’s that popular American philosophy of “one size fits all.”
Okay. I guess I am whining. But hopefully you see why I have to make such important choices. For me, how best to move forward with web design services for small- and mid-sized businesses is one of them.
Sorry. More than you want to know. But maybe it’ll help Softpress put into context why the simplicity it touts needs to match the changing reality. I think Softpress should actually get busy and put quite boldly on their site why Freeway is a better choice than Wordpress, because just as corporations are taking over independent companies, Wordpress is taking over the world, or so it would seem . . .
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