Hm - good question. I may fail, but a subdomain requires its own establishing independent of the main-domain. But by back links from main to shop (vice versa), this should be pretty good to handle. Ranking will be another aspect, so a subdomain will be ranked differently from its main. But as well here:
Twice the chance and proper back-linking can do the rest.
I had a recent read on this (but can’t remember exactly which article). This one seems to be pretty close:
http://www.seomotion.org/en/subdomain-vs-subdirectory-best-practices-seo/
To me personal, it’s more a practical aspect to separate the one from the other, rather than dealing with an entire host mess. And there are even systems, doing hard running in a sub-folder and need to be preferably installed on a main-root (what a subdomain could be seen as).
Cheers
Thomas
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