As many of you know, Google is now encrypting keywords people use to access your client’s websites, so now when you’re using something like Google Analytics all you see in the keywords section under Organic Search is (not provided), which really sucks.
Before I pay a monthly fee for an SEO service I want to find out from somebody who uses one of these services if the company you’re using has that restriction as well. Also, if you have a recommendation for a good, reasonably priced SEO analytics company that would be very helpful as well.
This is a result of Google’s never ending quest for content.
Ruth Reedy posted this on the MozBlog
What this means for SEO is that we need to shift our focus from getting traffic from keywords to getting traffic to pages. The recent hot trend in SEO around quality content is one aspect of that transition—it’s much easier to drive traffic to a great piece of content, regardless of how keyword-targeted it is. A more content-oriented mindset will also help us build topical authority, which is clearly something Google is interested in; they’ve spent a lot of time and a lot of money trying to figure out who knows the most about what, and authorship is just the latest development in that ongoing quest.