Sometime around 2/11/09 (at 15:28 -0500) julie maxwell allen said:
I put in the ill file and it really does look better…
Not perfect yet though. You have imported an Illustrator file but
Freeway is outputting a JPEG. Use the Inspector palette to change the
output format to GIF - that will clear up the slight grunginess that
appears around what should be crisp, sharp lines.
And another thing… the choice of type for the header graphic is,
frankly, bad. As in, that looks cheap & nasty. I don’t know if that’s
a really poor knock-off of Goudy’s Copperplate Gothic design
(Copperplate Gothic Font | Webfont & Desktop | MyFonts) or if
you’ve played with the type setting in some way, but the font used in
your site has clumsy serifs, particularly on some characters,
poorly-shaped curves, inconsistent weights…
It isn’t set well either; the type position is, well, weird. Too
close to the left edge, strange space between the two lines, mixed
alignments, even oddly placed vertically. And the placement of that
translucent box isn’t quite right either!
Okay, elsewhere. In the small “Welcome” header strip you’ve stretched
the characters, and the the “Helping to get you started” graphic you
appear to have squashed the type. Never, ever do either of these
things. I’m sorry to be harsh, but it is the sign of a bad designer.
The large header graphic on the home page is far, far too tall. Okay,
the client likes the skyline, but you really should steer him towards
a design that doesn’t waste space quite this much.
k
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