I don’t think Twitter is a “kid” thing. Most of the users I know on Twitter are roughly my age (35) or older. The youngsters are still into Facebook, MySpace and Bebo, none of which I much time for.
I think for companies there are a few uses for Twitter:
To monitor what people are saying about their product.
I did a search on Twitter for Softpress last night and saw a few mentions - one of which was a user at an Ian Schray demo. He tweeted during the demo. I’d imagine that during a MacWorld there would be many tweets about Softpress.
A few weeks ago I tweeted about an article in Shortlist magazine (a free weekly magazine given out on the Tube). I instantly got a reply from Shortlist magazine itself about it - they obviously monitor Twitter.
Last week I bumped into a PR event in Soho for Virgin. I tweeted about it and then got a response from Virgin’s PR company.
I was not expecting either of these responses the tweets were mostly humorous remarks aimed at my friends/colleagues.
I personally the best Twitter accounts are the corporate account with a touch of personality. For example, the BBC news twitter account is strictly news and really boring, but on the other hand the Channel 4 News twitter is quite amusing. This morning:
“Nothing seems to be happening yet. I’m off to revive the world economy by buying a bacon sandwich”
I think if Softpress were to use Twitter properly, it needs to be personal. Whether its Ian Schray or Richard Logon or one of the engineers, it needs to be personal.
It needs to say something every day or every few days.
It needs to say stuff like “Ian’s at the such-and-such user group tonight demoing Freeway - can someone in the area run over there and check he’s actually doing what he tells me he’s doing!?”…or maybe “Freeway 5.6.4 is out today -we’ve squashed the infamous master page bug, tell the world!”
The thing about Twitter also is that if you don’t want to use it, you’re not missing much. It’s not forced on you like an email can be. You choose to follow people.
The slightly strange thing about twitter is that you have to put a little bit of time into it before you “get it”. I’ve been on it for around 2 years but only in the last month have I actually used it. I just didn’t understand it, but as the number of people I followed grew, I found myself constantly checking it. I had “got it” without realising it.
Having a phone/blackberry/ipod that allows you to use it anywhere also helps. Queuing at the supermarket…“I think I’ll check my twitter”.
Anyway - I’ve typed far too much for my liking, I’m used to a 140 character limit
James
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