store evaluation

Good Morning ya’ll!

I have to ask your help again…

http://www (dot) sunsvigor (dot) com

Please click on sunsvigor product store. and click through a product - like you are going to buy one.

do you have trouble with the store?

product look?
description? is it too long?

check out options? - is it clear to you where you can check out or continue shopping?

would you prefer a “buy now” button?

Mike has had a lot of click throughs but no buyers. and is concerned why. I want to hear what the “normal” comsumer thinks of the store etc…

Thanks,

Julie


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When you say ‘a lot of’ can you quantify because you have probably had a lot of traffic from fellow FWTalkers that are only looking anyway.

How is the site promoted to the wider world?

D


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Mike did an adwords campain.

On Dec 3, 2010, at 11:43 AM, DeltaDave wrote:

When you say ‘a lot of’ can you quantify because you have probably had a lot of traffic from fellow FWTalkers that are only looking anyway.

How is the site promoted to the wider world?

D


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Mike did an adwords campain.

And what did that tell you. How many clicks?

And what is normal click to buy ration for that sort of product? And how do his products compare (price wise) with the competition?

One thing I would say is that I would default the product display (sort by) option to low to high.

D


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I will ask and get back to you

Julie

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On Dec 3, 2010, at 11:53, DeltaDave email@hidden wrote:

Mike did an adwords campain.

And what did that tell you. How many clicks?

And what is normal click to buy ration for that sort of product? And how do his products compare (price wise) with the competition?

One thing I would say is that I would default the product display (sort by) option to low to high.

D


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here is his answer:

As far as the niche I know and I know it’s not a necessity but my competitors are selling about 10,000 of these a month. The clicks can all be seen on analytics or get clicky. If their going to the buy page they’re interested in buying. I believe the number is something like 20-25 that have gone to the buy page with 0 sales. Thanks.

Julie

any suggestions would be helpful also - any thoughts on the store questions I asked before too.

J
On Dec 3, 2010, at 12:39 PM, Julie Maxwell Allen wrote:

I will ask and get back to you

Julie

Sent from my iPhone

On Dec 3, 2010, at 11:53, DeltaDave email@hidden wrote:

Mike did an adwords campain.

And what did that tell you. How many clicks?

And what is normal click to buy ration for that sort of product? And how do his products compare (price wise) with the competition?

One thing I would say is that I would default the product display (sort by) option to low to high.

D


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my competitors are selling about 10,000 of these a month

At what price? But I find it hard to believe there are sales of that volume!

that have gone to the buy page

What is defined as the ‘buy page’. That they have clicked on the ‘add to bag’ or they have just viewed the product detail page.

And I don’t really think that 20-25 and no sales is that significant especially as several of those may have come from the FWT fraternity.

D


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I agree. I think he means to the checkout. Also he is looking at the past 2 days not the past month.

Also the others are more “established” he is new.

Is the shopping cart clear -easy to understand? Etc?

J

Sent from my iPhone

On Dec 3, 2010, at 16:07, DeltaDave email@hidden wrote:

my competitors are selling about 10,000 of these a month

At what price? But I find it hard to believe there are sales of that volume!

that have gone to the buy page

What is defined as the ‘buy page’. That they have clicked on the ‘add to bag’ or they have just viewed the product detail page.

And I don’t really think that 20-25 and no sales is that significant especially as several of those may have come from the FWT fraternity.

D


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A major thing that you should consider is that there is no real contact information. ie there is no actual street address or telephone number evident on the site - unless I missed it - and if I did it was because it is not obvious enough!

Browsers do not become purchasers for a lot of reasons and if they think that the ‘company’ has no real physical presence - where do I go if I have a problem - then there will be no trust and no sale.

D


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And yes maybe you should use a Buy Now (rather than add to bag) button that takes them straight to the cart - I think it unlikely that anyone will want to purchase more than 1 product at a time.

And if they do there is still a link at checkout to ‘Continue Shopping’ if they want to add more.

D


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Dave,

Thank you - you just repeated what I told him in the beginning. now I will “forward” your suggestion so that he hears it from somewhere else.

Thank you!

Julie
On Dec 3, 2010, at 4:32 PM, DeltaDave wrote:

A major thing that you should consider is that there is no real contact information. ie there is no actual street address or telephone number evident on the site - unless I missed it - and if I did it was because it is not obvious enough!

Browsers do not become purchasers for a lot of reasons and if they think that the ‘company’ has no real physical presence - where do I go if I have a problem - then there will be no trust and no sale.

D


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