Search Engines look for meaningful, structured content - table layouts are
totally fixed on positioning and thus are a dog’s breakfast when it comes
to meaningful structure.
This means using h tags (h1, h2, h3, etc.) and actual, non graphical, text
to convey your site content. However, a layered design in FWP isn’t
guaranteed to produce meaningfully structured content either.
Your goal is to imagine your site content in an outline structure where h1
is used to introduce the “thesis” of your content, then descending order
header tags to introduce content in support of your theme or thesis.
However, because a layered css page has a three-dimension aspect that we do
not grasp in our two-dimensional browser, you must also take care to stack
things forward and backward as well as up/down/left/right… The Site pane
set to show items is best for this, noting that items sent backward move
“up” in the outline order, and “down” for items more forward.
It can be a challenge to work this way, but unless you’re unable to learn
anything new it is far from impossible.
There are techniques that help learn how search engines “think” - most
modern browsers come with a “Developer” feature that can be turned on…
check your preferences or google the subject. Turning of Styles and Images
when viewing your site is usually a big help (don’t forget to turn them
back “on” when you’re done). I also use site like this one to measure the
organization of my page content -
http://www.w3.org/2003/12/semantic-extractor.html
Best of luck…
–
Ernie Simpson
On Wed, Jun 26, 2013 at 6:07 AM, hugh email@hidden wrote:
A client ran a site I designed and maintain for them through a 3rd party
SEO company (without my knowledge!)… one of the points that came back
was:
“Additionally we noticed that the site layout is currently implemented
using tables – this approach tends to lead to less search-engine friendly
(although still technically valid) pages.”
Is this true, or is this a kind of scaremongering tactic?
I’m on the point of redesigning their site anyway, and could use the CSS
layout option in FW5.5, even though I still favour table structure.
Just wondered what the SEO consequences really are?
Hugh
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