Just a thought, a slightly wordy thought though…
You are laying out your page within FW’s design space, which provides feedback of an ‘ideal’ presentation. Actually one that takes a few liberties for speed of rendering and such. One of those areas is in graphics rendering.
FW really only reads and displays enough information to give you the ‘gist’ of the image. For example: After importing an image file, resizing and moving around in an image box; double-click on said image and in the resulting popup dialog, click ‘resample’ Typically you will notice that the displayed image sharpens as more of the graphic is read into the design space. Now, this sharpened image (or the blurry image before) has no impact on the output of the image. When FW publishes, it does a thorough job of rendering the image, regardless of its appearance in the design space.
This creates a bit of a disconnect between what the design spaces reports and what is actually output. With this in mind, I believe something to this effect is happening with the glow and shadow in your text.
In the design space, FW is able to make some gross estimates on how the text will render (again, to make the application snappy and responsive). The final dictating parameters for the rendered image are the file output options (and to a lesser extent, the position of the image), as typically adjusted in the Inspector. (Some graphical text is not directly adjustable in this manner, but text drawn into a standard graphic box is).
I notice that the output image is a gif floating over another graphic. This format handles transparency, but not SEMI-transparency. So, at some point, the termination of the nice blend from the text to whatever BG FW sees behind the text must be determined. I think this determination is synonymous with the symptom you are describing. The blur and glow are there, just that they are not matching the magnitude shown to you inside the FW design space.
Now, as a remedy to this, or at least a giant leap in the direction of consistency, you can turn on ‘Graphics Preview’ under the View menu. This will force FW to render each graphic in the design space as it will be output to the browser. Think of this as a partial publish. The drawback is that FW tends to respond a bit slower to scrolling, drawing, and things like that as it is re-rendering each image when things are changed even a little bit.
If you are looking for an some faster feedback to design changes, this is likely the first step you will want to take. It will provide instant feedback to changes in file-format, effects, colors, etc… Simpy turn it off when you are done.
As DeltaDave mentioned, you can likely ‘overcompensate’ the glow/blur and fiddle with the anti-alias color to achieve the desired results.
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