The "Fold" Is Non-Existant

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1

There’s some really interesting data here:

As someone who grew up online, I’ve never fully understood the fixation on the “fold” that some designers have. As I see it, scrolling is an integral part of the web, and something that happens subconsciously.

Thoughts?

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2

At 18:58 -0500 29/12/14, Caleb Grove wrote:

There’s some really interesting data here:

Scroll behavior across the web - Chartbeat Blog

As someone who grew up online, I’ve never fully understood the
fixation on the “fold” that some designers have. As I see it,
scrolling is an integral part of the web, and something that happens
subconsciously.

Thoughts?

(Linked blog not read - insufficient contrast.)

Unless presented with scroll bars, some users (my wife for one, her
father for another), will often not consider the possibility that
scrolling would show more. If all obvious onwards links are below the
fold and the page as seen looks complete, then the reaction will be
‘what a waste of time - there’s nothing there’.

David

–
David Ledger - Freelance Unix Sysadmin in the UK.
email@hidden
www.ivdcs.co.uk

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3

Try using the Safari reader feature. Or use Instapaper. Something I do a lot when style overrides readability.

David Owen

On 2 Jan 2015, at 18:20, David Ledger email@hidden wrote:

(Linked blog not read - insufficient contrast.)

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4

Especially when we don’t always know where the fold is on the many screen sizes these days.

David Owen

On 29 Dec 2014, at 23:58, Caleb Grove email@hidden wrote:

As I see it, scrolling is an integral part of the web, and something that happens subconsciously

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5

I suppose it depends to an extent what your aims are but if you are selling something online, keeping your main call to action above the fold on a laptop sized screen is important if you want to maximise sales and I suppose it’s just as important for other sites assuming they have some objective purpose.

People have very little patience in general so these days I feel it’s important to have a fast loading responsive website that clearly shows the purpose of the site within 2-3 seconds.

Ashley

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