The Myth of the Page Fold

http://www.cxpartners.co.uk/thoughts/the_myth_of_the_page_fold_evidence_from_user_testing.htm

This article claims their user testing shows that users are more than willing to scroll (vertically, at least). However, there are a few design aspects that inhibit scrolling, probably because people think things like full horizontal lines are the end of the content.


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I don’t know. When I see the scroll bar the size of a Tic Tac candy in the upper right corner, I usually am not thrilled about scrolling a giant page.

Sometimes I do an image search and the search shows me it’s on a particular page. I go to the page and I see the “Tic Tac” and I wonder how on earth am I supposed to figure out where on this giant page is image I want to see.

Not a fan of the long page…

Bob


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I’m not either, but it depends on what I’m looking for and if they expect me to read the whole page to get it or I can quickly get the bit I’m looking for.

This is all why I said, “this article claims.”


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I think you design for your audience. Anyhow, I always use page down keys rather than clicking the mouse.


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