Tremendous news.
Very very happy to see this.
I’ve always upgraded with each FW update. It’s one of the apps I’ve always felt was worth upgrading and I shall continue to do so. I have for some time though, felt that Softpress needed to rethink their price strategy. I’ve felt that the price of entry was far too high and the price of upgrade, less so, but still too high. A good comparison I feel, is the price strategy employed by Serif for their new Affinity series of apps, which they’ve launched to compete with Adobe. $49, with frequent sales at $39, for a serious competitor to Photoshop. They have had huge success and are hiring at the moment. I think that FW selling at $39 could be the sweet spot it needs to get some cash coming in, although punters will have to believe that the company is back on a sound footing, before investing the time as much as the money.
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