Web Site Bounce Rates

Sometimes Jakob Nielsen has good things to say, sometimes a bit of ranting creeps in. Sometimes he hits it right on the noggin. His latest, “Reduce Bounce Rates, Fight for the Second Click” is one of his better offerings.


I use cPanelX for monitoring my primary website. But the plethora of data is confusing at times. After reading this article, I have a better sense of what to focus on and what to downplay.

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