When you’re adding a credit link to a website design you’ve built, what’s
the best way to setup the link so you get maximum SEO value? For example, I
usually include a credit like this: “Website by [my company name]”
But the only thing I link is [my company name], which is not very
descriptive. Perhaps I should be linking the entire credit line, so it
reads something like this, “Website design by my company name”.
I must admit that you probably know more than I do about backlinks and
backtracks or whatever. But when it comes to credits and semantics, I have
come to embrace a couple of not-well-known html tags… address and small
The address tag is fairly recent semantic tag for identifying contact
information “for a document or part of a document”. For example, the owner
of a web page or site - but also an author of an article or portion of
content. Specifically, it is NOT for location information that is unrelated
to content authors or owners. That is probably better handled with
Since most sites I make are not for myself, the address tag is not where I
put my credits/contacts. For this I have been using the small tag. The
small tag has a past - previously it was meant to be used on text that
needed to be seen at a smaller size than normal. When CSS replaced those
visual functions, some people made an argument to bring back some of those
obsoleted legacy tags to fill some minor semantic holes.
Technically the small tag is the inline equivalent of the html5 aside
element - for side comments. Colloquially this translates to something like
“the fine print” which can indicate a range of uses - including my use for
designer credits. Semantically, this demotes my credit info below general
page content - which is exactly appropriate, but from a marketing
perspective will feel weird. Marketing with a conscience usually does.
Now, microdata formats are still valid in this context, and in theory very
useful. I applaud their use although I have been too lazy to incorporate
them like I should. At some level there is a diminishing rate of returns
even with semantics - and while it’s not for me to decide how far people go
down that path, I do respect and support anyone willing to make the journey.
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