What are best watermarking practices

I was wondering about the best way to go about watermarking images of paintings for an artist’s website. I don’t know anything about watermarking so I want to make sure I implement the right thing so the images are protected.

A few questions I am having regarding water marking:
I used the freeway action for watermarking on one image so far, I think I figured out how to use it. I made a graphic item, same size as image, wrote gray text in the middle, exported it to the desktop and then selected it with the watermark action. Is this good enough protection?

I was wondering also if there are any kind of standard practices for how watermarking is implemented by professionals. At the moment my image has the artist name and current year centered in the middle so the image can’t be cropped. Is that fairly standard?

Any insight would be very appreciated, thanks!


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Sometime around 22/11/08 (at 13:32 -0500) Waylen said:

I was wondering about the best way to go about watermarking images
of paintings for an artist’s website.

You’re taking a reasonable path with what you describe, and there’s
no single ‘pro’ standard for visible watermarking, just conventions.

What I’d like to ask is how necessary the watermarking actually is.
The image in a web page is screen resolution; the graphic that
Freeway outputs has no more pixels than required to show it at the
size you set in the layout. If the image is actually a physical
painting that is, say, 18 inches tall, what’s the actual relative
value in a screen-res shot that is just a few inches tall at best? If
that was ‘stolen’ and printed at an acceptable print-friendly
resolution it’d be not much more than an inch tall… And wouldn’t it
be better to show the actual image rather than one with a watermark
getting in the way?

I’m thinking of two things here:

  1. The image in the web page could actually be of more value, in
    terms of attracting potential clients, if it isn’t ‘defaced’ with a
    watermark.

  2. The low-res image in the web page should pose no threat in terms
    of being used as a worthwhile equivalent to the original.
    (And no, upsampling tricks do not work the way some people claim; a
    low-res image will never, ever have more detail than the original
    fistful of pixels it starts out with.)

k


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