I think i am stalking evreybody with headbreakers, but i have to learn websites in a second. I am having troubles with searchengines. I made a site: www.bb-centrum.nl.
If u want u can check it and look at the htmlcode behind the site. It looks like html text but as u can see in the html-code it’s not a reel html-tekst. The metatags are not visible in the searchengines. What can i do more before i am going to change to Dreamweaver? I am getting frustrated here.
First up are the page titles. “Reservations” doesn’t tell the search engine that YOU are there. It should read “Name of Hotel - Reservations” or something similar. Many search engines hit the page title first, metadata second. If the page title does not clearly state who that page belongs to and what is contained there, the search spiders can’t get a proper read.
Firstly you have to remember that it is not the application that you use to create your site that is going to help with search engine rankings - it is down to the content, metatags, inward links, time the site gas been up there plus a host of other factors.
Dreamweaver will not work any better if that information is the same.
Using the keywords that you would want to be found by look at the other sites that rate well and have a look at their descriptions, metadata etc. How does it compare to yours.
Do they have a lot of inward links?
Have you looked at the Be Found piece yet?
as u can see in the html-code it’s not a reel html-tekst.
What do you mean by this - are you suggesting that Freeways text is not as searchable as Dreamweaver’s because it is just the same.
It is only when you start using a lot of gif text that you have problems with searchability.
I’m no code expert, but the html looks real enough to me. However, in
the Document Setup dialogue under Output, try setting ‘HTML Code:’ to
‘More Readable’ and see if that makes a difference. Also, because
Freeway generates fresh code whenever you publish, you’ll get
genealrly much cleaner code than a much worked on Dreamweaver site.
Your meta tags and keywords are there - I can see them - but, as Gary
says, change your Page title. Don’t forget, either, that it takes
time, sometimes weeks, for the search engines to suck you into their
systems and move you up the rankings.
Colin
On 30 Jan 2008, at 07:22, mac-spel wrote:
It looks like html text but as u can see in the html-code it’s not a
reel html-tekst. The metatags are not visible in the searchengines.
Hi David thanks for your respons, i think because Freeway is ‘a what u see is what u get’ programm, the HTML code is a understandment. Because it is messy, a searchengine has a problem finding a site. I believe more and more that dreamweaver is more off both ways.
the HTML code is a understandment. Because it is messy, a search engine has a problem finding a site.
As Colin has suggested you can change the setting in Document Setup to alter your code to More Readable but at the end of the day this HTML is read by a machine so it does not make any difference to the machine whether it is More Readable or not.
As I have said already a site created with Dreamweaver or Freeway will rank no differently with seatch engines if the content is the same.
Freeway’s HTML is no different to that produced by Dreamweaver when it comes to search engines being able to read it.
Sometime around 30/1/08 (at 02:22 -0500) mac-spel said:
The metatags are not visible in the searchengines. What can i do
more before i am going to change to Dreamweaver? I am getting
frustrated here.
It doesn’t matter what web production tool you use. If you don’t do
things in the right way then you won’t get indexed highly at all.
Additionally, it can take many weeks or even longer to show up in
search indexes. Also, metatags are not far from useless these days,
except as lightweight support for regular in-page text content and
all the rest.
Sometime around 30/1/08 (at 04:36 -0500) mac-spel said:
Hi David thanks for your respons, i think because Freeway is ‘a what
u see is what u get’ programm, the HTML code is a understandment.
Because it is messy, a searchengine has a problem finding a site.
It isn’t ‘messy’, it is compact; it doesn’t include unnecessary
padding out with spaces and returns.
Search engines do not care about that stuff! That’s only to make it
easier for programmers to read.
Ok, a little bit on how Google, amongst others, works. Google ranks by titles, headlines, content (to a small extent) but mostly by popularity. Popularity is gauged by factors such as how many other sites link back to yours and how many visits there are per day (which may or may not include visits by spiders of other search engines). The assumption is that the more people link to a site and the more visits there are, the more popular the site is and therefore worthy of higher rankings in the Google search.
Other search engines take different approaches. Page titles and content may be the deciding factors. How often a word appears on a page, or even the html code of (H1, H2 and so on) may be relevant. It gets very weird at times.
My site is a speciality one, but because of the number of links back to the site, plus the frequency of comments in various forums and the daily visits, it’s ranked fairly high… after nearly two years of existance in the present format.
So forget all about what software you use to create the site. That has zero bearing on the question. Spend some time at Search Engine Watch ( http://searchenginewatch.com/ ) and learn what you need to now from the source.
Sometime around 30/1/08 (at 09:56 -0500) toolemera said:
Ok, a little bit on how Google, amongst others, works. Google ranks
by titles, headlines, content (to a small extent) but mostly by
popularity.
True, sorta. Popularity is a big factor.
Relevance is, of course, a vital factor. I’d say content is a very
important factor with regards to relevance, otherwise all Google
would have would be an abstract popularity ranking system - no use to
anyone doing specific searches.
The real problem is that Google plays its cards so close to its chest
that they’re practically inside its t-shirt. What we know about how
Google does its ranking is based on two things: what we’re told by
Google, which is anything but complete, and what we have guessed. The
algorithms that Google uses to evaluage and rank sites are always
being tweaked and rewritten in order to improve accuracy and to foil
the ‘black hat’ SEO optimisers who try to force sites up the ranks or
into inappropriate areas.
In a vague, not definitive, order of importance the things to consider are:
Machine-readable content in your pages (i.e. regular HTML text)
‘Semantic’ tagging for your styles (i.e. use custom- styled H1, H2,
etc for picking out important text elements; this spotlights them for
the spiders)
Links to your pages from relevant other sites
Related titles for your pages, links, images, etc.
Meaningful and ‘forward-looking’ link text (i.e. words that relate
to the content in the destination page)
It doesn’t matter whether you use BBEdit, Dreamweaver, Freeway or a
secretary to write your HTML code. As long as you can tick the boxes
for the above points, particularly the first and last ones, then your
pages should end up being findable by relevant searches in Google and
other search engines.
But don’t forget that it will take time for your site to appear.
And the search terms that you want it to show under may not be the
ones that work best; that can sometimes take testing, pondering and
possible rebuilding.
Forward looking links is a very big factor. You just can’t have a link called “about us” linked to a page called “about us” anymore.
Another big factor, is how competitive is the search area you are in, so think creatively and laterally with your search terms, it just might be best get 100% of traffic of a not often used term, rather than compete with the rest and be buried down the list and get nowhere in a very competitive area.
Just fuzz what you think are good results for your own site, consider how is google is presenting the information. e.g. google.co.uk and google.com return different data. The Safari Google search bar can return another set of results.
On 30 Jan 2008, at 18:08, Keith Martin wrote:
Meaningful and ‘forward-looking’ link text (i.e. words that relate
to the content in the destination page)
David Owen
Freeway Friendly Web hosting and Domains ::
Sometime around 31/1/08 (at 02:37 -0500) mac-spel said:
file name: e.g my_product.html
Keith, what do you mean, where do i put that?
Actually, David wrote that excellent bit of advice.
What that means is make sure your pages have names that are built
from relevant words, using underscores or dashes to split the words
up, making them recognisable by Google as actual words.
For example, a page that’s all about edible fridge magnets should be
given a file name of “edible-fridge-magnets.html” or
“edible_fridge_magnets.html”. This adds to what Google can find out
about the page, and if it ties in with what else Google found;
inbound link text, page content, etc., then it can help the page rank
a little better.
Note that this is not the same as the page title; Freeway lets you
set those things separately, although it will generate a file name
automatically from the page title you give until you set the file
name manually. Look in the Inspector palette.
