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I agree. There are some on this list that have been promoting that idea for a long time as well. The problem is most people don’t want to accept it. Or deal with it. That last sentence of the article sums it up quite nicely.
Todd
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Sometimes I try to think of it as engineering design instead of conceptual
design. Or Rubber Hits the Road Design™.
–
Ernie Simpson
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Well, you will recall the intensely technical depths that print design can descend to, as you worry about ink coverage and paper grain and dot gain. There’s really no difference in the Web. Different names for things, sure, and since the material is different, it responds to pressures differently. But the level of understanding of your materials needed to produce a quality result doesn’t change just because the materials do.
Walter
On Oct 9, 2013, at 5:45 AM, Ernie Simpson wrote:
Sometimes I try to think of it as engineering design instead of conceptual
design. Or Rubber Hits the Road Design™.–
Ernie Simpson
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Very well said, Walter.
–
Ernie Simpson
On Wed, Oct 9, 2013 at 8:47 AM, Walter Lee Davis email@hidden wrote:
Well, you will recall the intensely technical depths that print design can
descend to, as you worry about ink coverage and paper grain and dot gain.
There’s really no difference in the Web. Different names for things, sure,
and since the material is different, it responds to pressures differently.
But the level of understanding of your materials needed to produce a
quality result doesn’t change just because the materials do.Walter
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