Sometime around 26/2/08 (at 11:44 -0500) Kryten said:
In the March issue, on the letters page (p16), an enquiry for some
easy-to-use web creation software. Disappointing that FW is not
mentioned. Why is that?
Seriously, do it.
Look up the names and direct line numbers in the magazine’s masthead.
Be reasonable, but express your surprise that they don’t remember how
good Freeway is at making pro-level sites, easily, and without
relying on templates. I mean, it isn’t as if they’ve never seen the
software before, OR rated it well.
Sometime around 27/2/08 (at 08:55 +0000) David Owen said:
Did they just get a bulk order of Advertising from Adobe?
You may laugh, but this sort of thing can be an issue. Different
publishing companies approach this sort of thing in different ways,
but advertising makes up the vast bulk of almost any magazine’s
profits - so if there isn’t a culture of keeping these things in
check it can become a significant factor.
I’m not saying Macworld does operate like this, but I’m suggesting
perhaps that’s a valid question to ask.
(I’d also like to point out that MacUser in particular and Dennis
Publishing in general has a history of keeping a reasonably healthy
editorial/advertising divide. Although people should remember that
magazine publishing is a business, and everything’s relative. And
also, in any magazine, there are the beliefs and prejudices of senior
editorial staff to consider as well.)
Sometime around 27/2/08 (at 04:34 -0500) Kryten said:
Does MacUser still not have a cover CD/DVD (hopefully)? Obviously
that increases the magazine cost
Attaching a cover disc is a pretty useless expense these days.
MacUser does a ‘virtual CD’ instead; a selection of things that you
can download, with a passcode from that issue of the mag. There are
no production costs other than negotiating content deals and
assembling the master.
(I should add here that I have nothing to do with MacUser’s virtual
CD, and also that while I’m MacUser’s Technical Editor, I now fill
that role as a freelancer. These days I spend the majority of my time
teaching publishing, design and related fun stuff at the London
College of Communication.)