Matt, if I’m understanding your post correctly, it appears that you already have an EXISTING h1, probably at the top of the page. If you click somewhere in that, it should illuminate h1 in your Styles palette.
If so, you can edit that h1 right in that Freeway page. I do it often. Just edit the copy to include a keyword(s) as they’ve suggested. Then do File > Preview in Browser to see if it looks good, then go ahead and publish it.
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