Hi all,
One of my clients has suddenly discovered (!) an urgent need to be ‘top of the list’ for google searches in their niche. I have tried to explain the complexity of search and how the competitors they keep seeing at the top of the list are paying (probably through the nose) for the privilege. It’s all lead to signing up for Google Adwords and throwing money at it!
The workings of Adwords seems quite complex, to look at the backend! I’m wondering if there is any sane and sound guide to using Adwords without paying money for old rope!
We ar, of course, petitioned every day by search engine ‘specialists’. I’m naturally sceptical, but I do wonder whether some decent resources or services might not exist to help get the best out of the world of Google?
Hugh
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