Julie Maxwell Allen has shared: How Google Updates Have Permanently Changed the Face of SEO - 'Net Features - Website Magazine

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Julie Maxwell Allen wanted to share this with you:

Thought this was interesting… what do you think?

Julie

How Google Updates Have Permanently Changed the Face of SEO - 'Net Features - Website Magazine
How Google Updates Have Permanently Changed the Face of SEO
Once upon a time, if an individual or a business wanted to make sure their site ranked near the top of search results, they engaged in a number of tactics collectively known as Search Engine Optimization, or SEO for short. Although there are a plethora of terms describing various SEO types (black hat, white hat, internal, external), it all boiled down to this: Do whatever it takes to get the site at the top of search results and drive that traffic to the site itself by any means, fair or foul. T…

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Interesting. The whole business of SEO will, I think, remain in flux and except for people who make their entire living doing websites, I believe it’s almost impossible to keep up with the changing standards, algorithms, and who is influencing whom. Me? I plod along, try to stay reasonably well-versed, and don’t do anything that smacks of black hat. Just not worth it.

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