Link to a Google map clunky on mobile devices

I provide a Google Maps link on addresses on a website. (Click on the address and it brings up the address mapped in Google.)

Works great on the computer, but it is a little clunky on mobile phones. For example, on the iPhone, it maps the address on the Google Maps site in the browser which first directs people to download the Google Maps app. Is there any way to create a link which maps the address in their default mapping application?

Or is this something specific to only to apps written for that device? (Which is what I suspect.)

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