logo letters

Good morning,

I have been working on a couple of logos - with initials in it ( per client request)

but when i do the “embossing”, drop shadow and other things I have been told that it looks fuzzy.

I am doing this in PSD CS3. Is there a better program out there to do logos / initials that will let the letters be sharper?

i am using the font riesling

Thank you

Julie


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Try converting the text to outlines, then apply the effects.


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We usually start logos and those types of images in Illustrator. Then, you can Save For Web through that.

Or, if you’re in PS, then maybe start with a higher than web resolution (300ppi) and then Save For Web and just reduce the actual size (whatever by whatever) on export.

Bob


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We usually start logos and those types of images in Illustrator.

Agreed!

David


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I have been playing with Ai today - I then turned to Itaglio per suggestion from softpress twitter. I was able to do a bit more of what i wanted.
I could not get the enboss feature of Ai or how to change the color of a style from the standard of that setting to the one i wanted…

is there Ai for dummies out there?

I normally have the PS set for the 300ppi but the letters were still coming out fuzy. I will try the other suggestion of making the outline.

Thank you

Julie
On Jan 10, 2011, at 5:59 PM, Robert B wrote:

We usually start logos and those types of images in Illustrator. Then, you can Save For Web through that.

Or, if you’re in PS, then maybe start with a higher than web resolution (300ppi) and then Save For Web and just reduce the actual size (whatever by whatever) on export.

Bob


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Hi Julie, Illustrator for me also. If you have a version of what
you’re doing to upload for us to see, it might help to tie things down
a bit further.
Trev
On 10 Jan 2011, at 23:25, Julie Maxwell Allen wrote:

I have been playing with Ai today - I then turned to Itaglio per
suggestion from softpress twitter. I was able to do a bit more of
what i wanted.
I could not get the enboss feature of Ai or how to change the color
of a style from the standard of that setting to the one i wanted…

is there Ai for dummies out there?

I normally have the PS set for the 300ppi but the letters were
still coming out fuzy. I will try the other suggestion of making the
outline.

Thank you

Julie
On Jan 10, 2011, at 5:59 PM, Robert B wrote:

We usually start logos and those types of images in Illustrator.
Then, you can Save For Web through that.

Or, if you’re in PS, then maybe start with a higher than web
resolution (300ppi) and then Save For Web and just reduce the
actual size (whatever by whatever) on export.

Bob


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I’ve never tried Intaglio, always Illustrator (since Illustrator
'89!). My recommendation for any logo design is to always start with a
vector application (like Illustrator or Intaglio) and ALWAYS design in
pure black and white.

Add the floof later, after you’ve made a logo that says everything you
want it to in pure 1-bit black and white.

After you’ve climbed that hill, you get to add to it with the extra
goodies of shadow and color. But always remember that they are a
crutch, and ultimately remove meaning from your design – distract the
viewer from the primary idea.

These visual tricks can be, in the best of hands, that extra layer of
meaning that elevates the design to the next level. But compare the
original UPS logo by Paul Rand with the new “Web2.0GlossyShaded”
monstrosity currently splattered on dark brown vans everywhere, and I
think you’ll agree – time will not be so kind to that newcomer,
however cool its trompe-l’oeil effects may be.

Walter

On Jan 11, 2011, at 2:47 AM, Trevor Reaveley wrote:

Hi Julie, Illustrator for me also. If you have a version of what
you’re doing to upload for us to see, it might help to tie things
down a bit further.
Trev
On 10 Jan 2011, at 23:25, Julie Maxwell Allen wrote:

I have been playing with Ai today - I then turned to Itaglio per
suggestion from softpress twitter. I was able to do a bit more of
what i wanted.


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Also, check the logo in a variety of sizes and after you’ve added all the shadows and color, see what that version looks like in black and white and reduced.

Bob


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Thank you to all and your input.

I am getting the hang of Ai. I did as you suggested walter and Bob.

I like it a bit more. and am throwing the outlines also into PSD to play too.

I can not show you what I am working on - I am still trying to create it. I have shown the client several logos and most are “too fluffy” (yet consensus from my “tester group” loved them.
she just wants her initials. But yet to match the feel of the site I am creating for her. she is a GYN.
… bang head here…

On Jan 11, 2011, at 9:23 AM, Robert B wrote:

Also, check the logo in a variety of sizes and after you’ve added all the shadows and color, see what that version looks like in black and white and reduced.

Bob


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ANy thoughts on this?

monogram look perhaps,
when I look at other medical websites, they are not so “artistic”

what fonts would you suggest?

Thank you

On Jan 11, 2011, at 12:43 PM, Julie Maxwell Allen wrote:

Thank you to all and your input.

I am getting the hang of Ai. I did as you suggested walter and Bob.

I like it a bit more. and am throwing the outlines also into PSD to play too.

I can not show you what I am working on - I am still trying to create it. I have shown the client several logos and most are “too fluffy” (yet consensus from my “tester group” loved them.
she just wants her initials. But yet to match the feel of the site I am creating for her. she is a GYN.
… bang head here…

On Jan 11, 2011, at 9:23 AM, Robert B wrote:

Also, check the logo in a variety of sizes and after you’ve added all the shadows and color, see what that version looks like in black and white and reduced.

Bob


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monogram look perhaps, when I look at other medical websites, they are not so “artistic”

what fonts would you suggest?

Tricky to start suggesting Fonts that YOUR client might like without knowing her - or her Initials.

D


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That is partially my problem.

She just says all is too fluffy then she mentions the monogramed look.

I did not know if there were some good fonts for that look.

here is her temp site: http://www,grassrootsweb.net/diane

her initials are D J S

Thanks

J

On Jan 11, 2011, at 7:13 PM, DeltaDave wrote:

monogram look perhaps, when I look at other medical websites, they are not so “artistic”

what fonts would you suggest?

Tricky to start suggesting Fonts that YOUR client might like without knowing her - or her Initials.

D


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I sometimes like to go through sites like these for some ideas:

http://www.logodog.com/logo_design.html

http://www.coolhomepages.com/sort/?catName=Logos&sortType=DATE&pageNo=1

Coolhomepages.com obviously has a lot of web sites to look at, too.

Bob


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here is her temp site: http://www,grassrootsweb.net/diane

Typo in that link!

D


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damn frozen fingers…

http://www.grassrootsweb.net/diane

On Jan 11, 2011, at 8:31 PM, DeltaDave wrote:

here is her temp site: http://www,grassrootsweb.net/diane

Typo in that link!

D


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I will look into them… thank you

J
On Jan 11, 2011, at 7:44 PM, Robert B wrote:

I sometimes like to go through sites like these for some ideas:

http://www.logodog.com/logo_design.html

http://www.coolhomepages.com/sort/?catName=Logos&sortType=DATE&pageNo=1

Coolhomepages.com obviously has a lot of web sites to look at, too.

Bob


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Thank you all for your input.

She ended up wanting just her name in an art deco font…

Julie
On Jan 11, 2011, at 9:01 PM, Julie Maxwell Allen wrote:

I will look into them… thank you

J
On Jan 11, 2011, at 7:44 PM, Robert B wrote:

I sometimes like to go through sites like these for some ideas:

http://www.logodog.com/logo_design.html

http://www.coolhomepages.com/sort/?catName=Logos&sortType=DATE&pageNo=1

Coolhomepages.com obviously has a lot of web sites to look at, too.

Bob


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