Meta tags?

Are major search engines still using meta tags like keywords and descriptions, and if so what’s the trick to using them properly? I recall that phrases work best and there is some limitation to the number of words or characters you can use. And advice is greatly appreciated.


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Are major search engines still using meta tags like keywords and descriptions, and if so what’s the trick to using them properly?

If we knew these secrets then we would be very rich and all our sites would be at No 1 in the ranks.

The best thing that you can do is read up on SEO and follow the principles to the best of our ability. People pay a lot of money to so called SEO experts.

Some things that you should be considering are page content and Titles - is my content HTML text and relevant to my Titles, descriptions etc.

Do I have lots of links to my site from respected other sites, blogs etc.

There are loads of factors - have a read of Keith’s piece at Be Found - design findable web sites that get ranked with the best

D


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Thanks Dave.


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Dave I just read through Keith’s article, which was very well done and I have a few questions. If I’m using the Retitle Page action, what do the search engine spiders pickup, the title of the page or the retitled page?

Also, what should the title of the page include? Currently, I have: Company | What they do | Phone Number | Specific Page (i.e. Services). The first three bits of information are common on all of my pages within a given website.


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The retitled page

What you have to think about is what terms people are likely to use when searching for a particular company - and phone number isn’t one of them.

So company name, what they do and page title (relevant to the content of that particular page) make sense.

D


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