Need words bold (strong?) so that SEO will recognize them ... but how?

I’ve created styles (i.e., .boldRed) where I indicate the font, color, and then I also click on the bold button. However, it doesn’t seem to be recognized by the SEO. The words that Google identifies as bold receive a higher ranking. I was given advice by a google support person who said that I should have them identified as “strong”, and he suggested that instead of a span class= that references my style, I use a strong class=.

I could go through and select everything in the file that needs to be bold and then apply “strong” for each one, but I am hoping there is an easier way by just adjusting my style sheet.

If I opened the Extended menu and put “name=font-weight, value=strong”, would this be the same thing? Or do I create a strong class (I don’t know how this is done) … or do I have to select every single word and select “strong”?

I can’t believe the search engines can just pick up on bold :frowning:

Rebecca


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On Jul 31, 2010, at 4:45 AM, rebeccintosh wrote:

If I opened the Extended menu and put “name=font-weight,
value=strong”, would this be the same thing?

“Strong” refers to a tag like this, Your word not a
class. Look in the Styles palette, by default there’s one named
“strong”. Highlight the text then apply it.

Remember, here’s what you have to work with:

tag <>
id #
class .

Todd


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Okay :frowning: I was hoping that there was a way to include it in the individual style that I had created, so that I wouldn’t have to go back and select about 400 words in the site and select “strong for each one.”

Thank you.


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What you can do is go to delete the .boldred style you created and when you do so you will be asked to choose an alternative from the other available ones.

Prepare a modified version of the ‘strong’ style so that can be used as your replacement.

David


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On Jul 31, 2010, at 5:42 PM, DeltaDave wrote:

Prepare a modified version of the ‘strong’ style so that can be used
as your replacement.

Exactly.

If your current class style name is “red”

then open that style in the editor and in the Tag field enter:

Tag: strong

and leave the name field “red” as is.

Now all the words that had the style “red” will now be bold. If you
look in the html you’ll see that the strong tag has been inserted like
so:

Some Text

Todd


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Got it! Then I can just apply the strong tag to however many styles that I need to. Perfect. Thank you very much.


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