[Pro] Anchor Text

I have many graphic text Items with links. For SEO, Google wants the links described by what it calls ‘anchor text’.

Is this the same as ‘defining an anchor’ in Freeway?

I suspect not as FW adds a ‘#’ to the text and adds it to the url, which I think instructs browsers to go to a certain part of a page…
‘Anchor text’? ‘definine anchor’?

Help! and thanks!

ML


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Anchor is actually the proper name of the link tag in HTML. (That’s why the tag for a link is .) When you wrap a link around some plain text, the text contained within the bounds of the tag is known as the “anchor text”. If you wrap a link around a non-text element, like an image, then the text is whatever human-readable text remains inside the link boundaries. In case of an image, that would be the “alt” attribute. What Google is saying is that an empty link would not have any juice at all, which makes sense. You can’t see or click on it in a browser, so why would they count it toward anything?

It’s confusing that a link to a specific element on a page is commonly referred to as an “anchor” tag. In the HTML spec, the part after the # in a URL is called the Hash, but we don’t refer to these as “hash tags”, do we?

Walter

On Jul 15, 2013, at 10:17 PM, Mark Luthringer wrote:

I have many graphic text Items with links. For SEO, Google wants the links described by what it calls ‘anchor text’.

Is this the same as ‘defining an anchor’ in Freeway?

I suspect not as FW adds a ‘#’ to the text and adds it to the url, which I think instructs browsers to go to a certain part of a page…
‘Anchor text’? ‘definine anchor’?

Help! and thanks!

ML


freewaytalk mailing list
email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options


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