[Pro] Anyone ever try Google's Website Optimizer?

I’ve been using Google Analytics for a while, and recently began watching some webcasts for Google’s Website Optimizer tool. That one allows designers to create, say, two versions of a home page and then see which of those versions works best over a period of time. Implementing it doesn’t seem that tricky, but I wondered if anyone here has already done this and can give me feedback on its effectiveness.


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