We in Germany still have the marketing-mix method, which will mean that my client (the art-director) is responsible for a huge bunch of different disciplines. We still have Print, Direct-Marketing and all the other stuff. So we have the opportunity to write the entire story-board from the very start to the very end. More than often, we end up in a “one-page web design” which doesn’t require any client-side fiddling within content. The story is written - done.
This might differ in many cases from country to country and naturally from business to business.
This audience often talk about CMS, however I never saw within my thousands of post even one project which really needed a CMS. That’s the reason why I give statements like those.
I’m naturally aware that some clients need special features and therefor a bigger machinery. But they’re rare and not part of this audience.
Cheers
Thomas
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