[Pro] Email Newsletter Creation & Sending

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1

Can somebody either point me in the direction of a tutorial or explain how I can use Freeway 6 Pro to :

a) Create a newsletter and

b) how I can send this newsletter via a gmail account

Thx in advance

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2

Hi Paul,

Have a read of this article that explains the process in Freeway: Create Email Action - Freeway - Softpress Talk

Here are some further pointers:

  1. Only use table based layout (thanks Outlook). Make sure the CSS button is off when designing. Using layers for some items will work, but the general structure should be made using table based items (these are not the same as tables, don’t start designing like you’re using Dreamweaver).
  2. Inflow construction is better than drawing items on the page in the regular way (thanks Gmail). Inflow construction can be achieved by double clicking in the page or items and using the Insert menu to add items. This results in a more rigid and inflexible design but Gmail is a hugely popular client so is pretty important.
  3. Background images won’t work at all in Outlook so if you use them use a suitable background color to fall back to on that particular client.
  4. There’s no support for JavaScript (in anything) or fancy CSS (other than Apple Mail) so Actions that create dynamic effects are a no go.
  5. Test test test. If you can get hold of machines running outlook then use them to test. Testing in Gmail, Apple Mail, Yahoo, and so on is easy. There are services that will run tests for you but in my experience these are both expensive and not 100% reliable.
  6. Unless you’re fortunate enough to have an email list of Mac users using Apple Mail, you’re going to have to accept that your designs will need to be fairly simple. Take a look at the email newsletters in your inbox – most of them will follow the same principles and have similar layouts.

We recommend sending your messages out using a provider rather than manually. You’ll get comprehensive list management and unsubscribe links (a legal requirement these days) all rolled in and you’ll also save a lot of headaches. Sending differs between service providers so you may need to refer to their documentation when you decide on one.

Hope this helps,

Joe

On 29 Jul 2013, at 10:08, Paul Rowe email@hidden wrote:

Can somebody either point me in the direction of a tutorial or explain how I can use Freeway 6 Pro to :

a) Create a newsletter and

b) how I can send this newsletter via a gmail account

Thx in advance

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email@hidden
Update your subscriptions at:
http://freewaytalk.net/person/options

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3

Joe

Thank you kindly for a speedy response - its much appreciated - now to read the details.

Rgds
Paul

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4

Thanks a lot for sharing.

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5

Will it automatically get the feeds even using hosted emails?

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6

How about using standard emails, will I be able to get feeds as well?

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7

This knowledgebase article is two years old. Is this still the best practice to follow? ie Table based layout? I need to do this myself very soon!

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8

Yes, table-based layouts are still a requirement. Personally, HTML emails are one thing that I’d rather not deal with, as there are so many things that can go wrong thanks to the woefully outdated HTML engines in many email clients. I’ve been using Mailchimp recently and their WYSIWYG email designer is actually pretty foolproof.

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9

I’m moving to Mailchimp myself. I just have one html email to send via the client’s old system. They have an outdated mailing list and I’m hoping to embed a mailchimp subscribe button to get everyone to re-subscribe on the new mailchimp list.

It does seem like a nightmare I don’t want to deal with, so I’m glad it’s not an ongoing situation!

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