[Pro] embedding a one-page graphic in e-mail

Basically I’d like to design a text/graphics ad for myself that will be distributed by e-mail. How does it get built so it opens immediately, like all those OTHER ads we get everyday like Cabela’s, LL Bean, etc. and isn’t an attachment? I don’t want people to have to make another click to open it, otherwise it will get bypassed. Thanks in advance for any help.

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