Occasionally, I’ll see a major retailer setup some kind of a contest through Facebook to increase their Likes. Has any FWT forum member done something like that?
If so, what’s involved?
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Just a heads up:
It is against Facebook’s terms of service to require either a like or a share to get entered in a drawing. Here is rule 3 of their promotions guidelines:
You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. For example, you must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall.
There are some third party services which utilize Facebook, but abide by the rules. I have used Rafflecopter in the past.
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I saw many companies (even big ones) doing contests and sweepstakes requiring liking the site first.
Anyway, I guess companies are taking care about Facebook’s rules in the same way Facebook is taking care about the privacy of their users. 
Tobias.
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Or giving FB a bucket of money…
Walter
On Jun 29, 2013, at 4:38 PM, tobiaseichner wrote:
I saw many companies (even big ones) doing contests and sweepstakes requiring liking the site first.
Anyway, I guess companies are taking care about Facebook’s rules in the same way Facebook is taking care about the privacy of their users.
Tobias.
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From the rule you quoted, it seems that you can make entrants like your Page, just not anything more specific than that. The way you wrote it, you made it sound as if you can’t require a like at all.
On 29 Jun 2013, 2:07 am, Caleb Grove wrote:
Just a heads up:
It is against Facebook’s terms of service to require either a like or a share to get entered in a drawing. Here is rule 3 of their promotions guidelines:
You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. For example, you must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall.
There are some third party services which utilize Facebook, but abide by the rules. I have used Rafflecopter in the past.
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Joe,
Sorry, I forget to include rule iv:
iv. You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant.
For a better breakdown of contest rules, see this: Make These Mistakes with Your Facebook Contest & Get Your Page Deleted
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