Hey folks,
Blocs doesn’t open HTML files, it has its own file format which contains entire sites in a single file. Blocs requires a specific HTML structure to work with files so it’s unlikely that you will ever be able to open a random site in it and start building.
As for shopping carts, Blocs doesn’t ship with a built in solution but you can use the HTML widget to embed additional code, you can also attach extra JS resources to page headers. The introduction of CMS’s such as Pulse and October CMS mean it’s now possible to add shopping cart functionality via a CMS plugin once your site is live, I’m pretty sure both offer shopping plugins. Please note: this functionality is not supported directly in the Blocs design environment.
And Brics, they are just your standard webpage elements, it’s a library that continues to grow, at some point in the future we may open this out to allow 3rd party brics, but right now it’s just what we provide.
Blocs is still very much a stand alone app, Pulse is just one of the 4 CMS’s we added support for, we have more on the way. So just to clarify this is not a special version of the app made just for Pulse.
As for the discount, Pulse offered Blocs users 25% off Pulse so we matched the deal for Pulse users wanting to Buy Blocs. Our discount for freeway users was not somthing we publisized out of respect for Softpress.
A workflow to consider: a lot of devs use Blocs as a springboard, get all the basics in place export and then fine tune in a code editor. This may suite some of your needs.
Don’t think of Blocs as a punt, I run a solid business and Blocs is one of the faster and most actively developed apps on the market in this space 
Hope that helps
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