All of the information and links from my client’s old site, save their main website address, are broken. How long does it take Google search engines to update that information? Is there anyway to expedite the updating process?
The answers are, “It depends”, and “No”, respectively. You can publish a Google Site Map (there’s an Action for that) and submit it through the Action interface to Google, but in my experience, this doesn’t really stir Google to re-index your site any faster than they were already planning to.
The frequency of indexing depends in part (and nobody really knows for sure – this is all inferred) on the popularity of your site within Google. If your site comes up in results, and if people click on its link in those results, then that’s what I mean by popularity. It’s all algorithm-driven – nobody in Mountain View is pressing any buttons to make it happen.
Walter
On Sep 20, 2012, at 12:57 PM, RavenManiac wrote:
All of the information and links from my client’s old site, save their main website address, are broken. How long does it take Google search engines to update that information? Is there anyway to expedite the updating process?
I noticed that some website have an expanded listing, which includes page links, phone numbers, maps, etc. (like Apple.com). How does a business get an expanded “organic” listing?
By being on the Web for a really long time, and by having a fairly high interest rating in Google’s algorithm.
It also helps if your site has a structure that Google can infer from the site map. Folders collecting related content, H1 matching the Title tag, all the usual goodness that goes into SEO.
Walter
On Sep 20, 2012, at 1:23 PM, RavenManiac wrote:
Thanks Walter.
I noticed that some website have an expanded listing, which includes page links, phone numbers, maps, etc. (like Apple.com). How does a business get an expanded “organic” listing?